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PurinaPets

Purina ads: 32 winning Facebook and Instagram ads

Every Purina ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 63 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
142
Median run
33 days
Against Pets’ 25-day median
1.3×
In the library: 15 statics, 17 videos
32 ads
Ask Claude about Purina (opens Claude in a new tab)Meta Ad Library page of Purina (opens in a new tab)

Longest run

Longest run: 63 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Purina ads, longest running first

Filters and sort open with the 7-day trial

Format, asks you to sign in
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Hook, asks you to sign in
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Status, asks you to sign in
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SortLongest running, asks you to sign in

Winning means kept running: brands rarely keep paying for ads that lose.

32 ads

This video shows a dog eating from a bowl, followed by a hand holding a phone that displays an app interface. The app guides the user through pet feeding steps, showing personalized recommendations and a points reward. The video ends with a call to download the app.
Live63 days
Purina
A person walks their dog through a pet store aisle, then approaches a counter where a bag of pet food is placed. The video transitions to a hand holding a smartphone, demonstrating the app's pet food finder feature through a series of screens. The ad concludes with a prompt to download the app.
Live63 days
Purina
A digital graphic shows a smartphone displaying a pet profile app interface alongside a cat sitting in a litter box. A large red circular badge in the corner highlights a point reward. The background is a soft pink with decorative plus signs and a headline about finding the right litter.
Live63 days
Purina
The video starts with a dog walking through a store aisle, followed by a person walking with their dog toward a counter. The video then transitions to a screen recording of a mobile app, showing the user selecting pet health needs and receiving a personalized food recommendation. The ad concludes with a call to action to download the app.
Live63 days
Purina
This video shows a dog eating from a bowl, followed by a series of screen recordings of a mobile app. The app interface guides the user through setting up a personalized feeding plan for their pet. The video ends with a call to download the app.
Live63 days
Purina
A woman sits on a couch with her dog, looking at her phone and expressing surprise at the features of an app. The video then transitions to screen recordings of the app, showing a pet food finder, a litter picker, and a rewards system. The woman returns to the screen, playing with her dog and showing the app's benefits.
Live62 days
Purina
A bright red background features a large, centered product shot of a cat litter jug. Above the product, white text announces a rewards program. The product label itself contains various benefit claims and a guarantee badge.
Live54 days
Purina
A vertical graphic features a bright red background filled with a repeating pattern of question marks. In the center, a white measuring scoop filled with brown pet food kibble is placed on a soft pink rounded shape. Above the scoop, the brand logo and a headline are centered in bold white text.
Live54 days
Purina
A woman sits on a red beanbag chair in a living room, holding her cat and feeding it a treat. She explains how she scans her pet supply receipts into an app to earn points, which she then redeems for more treats and toys. The video features the woman speaking directly to the camera, interspersed with screen recordings of the app interface and close-ups of the cat enjoying the treats.
Live52 days
Purina
A man sits on a couch with his small dog, explaining how he earns points in the myPurina app by using its features. He demonstrates the app's pet food finder and feeding guide tools, showing how they provide personalized recommendations for his dog's health. The video concludes with him holding his dog and a bag of pet food, encouraging viewers to download the app to earn rewards.
Live52 days
Purina
A hand holds a store receipt up to a cat sitting on a windowsill. The receipt is positioned so the cat appears to be looking at it. White text is overlaid on the image, including a scanning icon.
Live47 days
Purina
A vertical image showing a cat sniffing a bag of Purina cat food on a wooden table, with a hand holding a phone displaying a rewards app and a receipt nearby. Below this, a graphic sequence illustrates the process: a pile of receipts, a phone scanning them, and a final points balance screen. The text explains how to turn everyday purchases into rewards.
Live33 days
Purina
A person is shown from the chest down, kneeling on a wooden floor and unpacking a cardboard box filled with pet treats. A brown tabby cat stands to the left, looking curiously into the open box. The background is a soft pink, with bold black text centered at the top explaining the app's reward process.
Live33 days
Purina
A hand holds a smartphone displaying an app interface that promotes a free product bundle in exchange for a receipt. Next to the phone, a black and white cat sits on a kitchen counter beside a stack of three cat food cans. A crumpled paper receipt lies in the foreground.
Live33 days
Purina
A woman in a kitchen explains how to get free cat treats by using the myPurina app. She shows a paper receipt and demonstrates the app's features, including a pet food finder and a receipt submission process. The video features the woman speaking directly to the camera, interspersed with screen recordings of the app interface.
Live33 days
Purina
A man smiles while holding a smartphone displaying a rewards app interface. A dog sits beside him in an outdoor setting. A white graphic bubble overlays the image, listing steps to earn rewards and a call to action.
Live33 days
Purina
A person plays fetch with a dog in a grassy field, using a red frisbee. Text overlays appear on the video, encouraging viewers to upload receipts to earn rewards. The video ends with a screen recording of the app's interface, showing how to download it and redeem points.
Live33 days
Purina
A vertical graphic features a white paper receipt curling at the bottom against a solid red background. The receipt displays a list of pet supplies with prices and a barcode, followed by a bold red call to action. The brand logo is positioned at the top center of the red background.
Live33 days
Purina
This video uses animated graphics to explain a rewards program. It starts with a receipt graphic that curls up to reveal a bonus offer. The video then shows various pet product packages and app icons, with text overlays explaining how to earn and redeem points.
Live33 days
Purina
A woman explains how to earn rewards by uploading receipts from Purina purchases in the myPurina app. The video features the woman speaking to the camera in a kitchen, interspersed with screen recordings of the app and footage of her shopping for cat food. The hook addresses viewers who might be missing out on rewards by throwing away their receipts.
Live32 days
Purina

Screen Recording, on 12 of its 32 ads

Counted over its 32 filed ads

Visual formats

Hooks it opens on

How Purina makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Purina's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Purina advertises on Facebook and Instagram

The library holds 32 ads from Purina in Pets, and 142 running on its Meta pages now. Its most common visual formats are Screen Recording (12 ads), Headline (11) and Text Overlay (11). Its ads most often open on Question (6 ads), Direct address (5) and Curiosity (4) hooks. Its ads stay up a median 33 days, 1.3× the Pets median of 25 days.

Brands like Purina

Other Pets brands filed in the library.

All Pets ads

Ask Claude about Purina

Claude or ChatGPT searches its 32 ads here, reads them and answers with real creatives, each with how long it ran.

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Nothing charged before day 8