Refreshed Nov 12, 2026

The hooks, angles and offers behind Storyworth’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Storyworth’s Meta page
130
Median runHow long its ads stay up
1 day
Against Consumer GoodsNiche median 18 days
0.1×

The messages Storyworth keeps paying for

Same idea, new creatives

  • “Reading your Storyworth book and I'm bawling 🥺 . These stories & pics are SO sweet!”

    2 ads
    Storyworth ad: “Reading your Storyworth book and I'm bawling 🥺 . These stories & pics are SO sweet!”Storyworth ad: “Reading your Storyworth book and I'm bawling 🥺 . These stories & pics are SO sweet!”

    Running since Jul 2026.

  • “That story website you gave me is really something”

    2 ads
    Storyworth ad: “That story website you gave me is really something”

    Running since Jul 2026.

  • “Things to write in my memoir”

    2 ads
    Storyworth ad: “Things to write in my memoir”Storyworth ad: “Things to write in my memoir”

    Running since Jul 2026.

How Storyworth builds them

55 ads

What Storyworth's ads are made of, row by row.

Free with an account.

Longest running

All 55

The Storyworth ads that ran longest.

Free with an account.

A nostalgic, slightly faded photograph shows a young child looking at an older man with a white beard, while a woman smiles between them. Below the image, a large, dark green headline asks a reflective question about legacy. A smaller line of text at the bottom identifies the content as a specific podcast episode.
Active · 168 days
An elderly woman sits at a table in a home setting, speaking directly to the camera about her experience with a service. She holds a printed hardcover book, showing its cover and flipping through its pages to display the photos inside. Text is overlaid on the video throughout, introducing the speaker and her review.
Active · 143 daysVideo
A woman sits at a table and excitedly unboxes a Storyworth package, revealing a finished hardcover book. She flips through the pages, admiring the quality and the final product. The video is shot from a front-facing perspective, capturing her genuine reaction to the gift.
Active · 143 daysVideo
A person flips through the pages of a printed book filled with written stories and old photographs. The book is titled 'Recuerdos de mi Abuelita' and features a photo of a young girl on the cover. The video shows the interior pages with various questions and personal narratives, highlighting the final product.
Active · 143 daysVideo
An elderly man sits in a recliner, holding a blue hardcover book and reading aloud from it. The text on the screen introduces the scene as a gift for a father. The man smiles and shares his experience of writing his life stories in the book.
Active · 143 daysVideo
A person's hands flip through the pages of a hardcover book filled with printed stories and photographs. The video shows the book's cover, table of contents, and interior pages as the person narrates a personal story about their family. The creative focuses on the emotional value of preserving memories in a physical book.
Active · 130 daysVideo
The creative is a mobile text message conversation mockup showing a person sharing their emotional reaction to a book. The main image shows a hand holding an open book with a printed story on the left page and a photo of an elderly couple on the right page. The text bubbles above and below the image express appreciation for the stories and photos within the book.
Active · 126 days
The creative is a dark-themed screenshot of a mobile notes application. It displays a list of personal, nostalgic topics under the heading 'Things to write in my memoir'. Each item in the list is preceded by an empty circular checkbox.
Active · 126 days
The creative shows a mobile phone screen displaying a text message conversation between a parent and their child. The conversation highlights the ease of recording life stories through simple phone calls. The background is a light, patterned interface typical of a messaging app.
Active · 126 days
This creative is a mock-up of a mobile messaging app conversation between a father and his child. The father shares his positive experience with a storytelling service, mentioning a specific memory it prompted. The child responds with enthusiasm, and the father concludes by thanking them for the gift.
Active · 126 days
This creative is a mock-up of a mobile messaging app conversation between a daughter and her father. The father expresses his desire to record his life stories but notes he lacks the time to write them down. The daughter explains that he can simply talk on the phone, and the service will automatically turn his words into a book.
Active · 126 days
The creative is a mock text message conversation between a user and their mom. The message from the user includes a photo of an open book with printed text and a picture of an elderly couple walking in a garden. The overall aesthetic is a simple, personal exchange about a sentimental gift.
Active · 125 days
The creative is a black background with a white headline at the top and a list of twelve bullet points below it, each starting with an empty circle. The text lists various personal life events and memories, suggesting topics for a memoir. The overall aesthetic is clean, minimalist, and text-based.
Active · 122 days
The creative is a digital mockup of a text message conversation between a parent and their child. The parent recounts the day the child was born and mentions using a service that sends weekly questions to help write a memoir. The child responds with emotional appreciation for the parent's effort.
Active · 93 days
A mobile text message conversation between a person and their mother. The blue bubbles from the sender explain a service that sends a weekly question to help write a memoir, which is then printed into a book. The grey bubbles from the mother show her surprise and encouragement for the sender to document their life stories.
Active · 93 days
A person's hands flip through the pages of a hardcover book titled 'The Life I Want You to Remember'. Each page features a printed question, a personal story, and a vintage photograph. The video showcases the book's contents as a way to preserve family history.
Active · 91 daysVideo
The image shows a page from a book titled Table of Contents, listing a series of reflective questions about childhood, family, and life experiences. Each question is followed by a page number on the right side. The layout is clean and minimalist, resembling a printed book page.
Active · 91 days
A top-down shot shows a finished hardcover memoir book resting on a cardboard shipping box. A printed note from the company is visible next to the book, which features a vintage photograph of a woman on its cover. A large white text box with a celebratory message is overlaid at the top of the image.
Active · 91 days
The image shows a page from a book titled Table of Contents. It lists a series of reflective questions about childhood memories, family, and life experiences, each followed by a page number. The layout is clean and simple, resembling a standard book index.
Active · 79 days
A text-message conversation between a person and their mother is displayed on a screen. The blue bubbles show the person explaining how they are documenting their life story through a weekly question service that compiles answers into a book. The grey bubbles show the mother's surprised and supportive reaction to the project.
Active · 79 days

How Storyworth makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Storyworth's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Storyworth advertises on Facebook and Instagram

The library holds 55 ads from Storyworth in Consumer Goods, and 130 running on its Meta pages now. Its most common visual formats are UGC Selfie (25 ads), Text Overlay (19) and Testimonial (10). Its ads most often open on Relatability (23 ads), Storytelling (10) and Belief (6) hooks. Its ads stay up a median 1 day, 0.1× the Consumer Goods median of 18 days.