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The New York TimesEntertainment / Media

The New York Times ads: 29 winning Facebook and Instagram ads

Every The New York Times ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 193 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
950
Median run
26 days
Against Entertainment / Media’s 11-day median
2.4×
In the library: 3 statics, 26 videos
29 ads
Ask Claude about The New York Times (opens Claude in a new tab)Meta Ad Library page of The New York Times (opens in a new tab)

Longest run

Longest run: 193 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

The New York Times ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

29 ads

A wide-angle shot of a massive, multi-story wooden bookshelf filled with books in a library or bookstore. Sunlight streams through large windows on the right, creating a dramatic contrast between the illuminated shelves and the dark, shadowed areas of the room. Projectors are suspended from the ceiling in front of the shelves.
Live193 days
The New York Times
The video shows a slow, steady zoom-out from a wooden bookshelf filled with various books. The camera pulls back to reveal the full height and width of the shelving unit, which is bathed in warm, natural light. Text overlays appear at the top of the screen, identifying the publication and the title of the feature.
Live193 days
The New York Times
A woman introduces her 'crew' who share her family subscription, showing each person using a different feature of the app. The video cuts between her and three friends, each demonstrating a specific use case like podcasts, games, and recipes. The final scene presents the subscription offer on a plain background.
Live187 days
The New York Times
This video shows a series of quick, animated demonstrations of different puzzle games. Each game is shown being played on a simple, clean background that changes color between scenes. The text at the top invites the viewer to recharge with a game, and a button at the bottom encourages them to subscribe.
Live185 days
The New York Times
This video features a series of simple, animated puzzle games on a solid-colored background that changes color between segments. The games include placing dominoes, matching shapes, and connecting dots with lines. Each segment shows the game being solved, with the brand name at the top and a call-to-action button at the bottom.
Live184 days
The New York Times
This static-to-video creative features a clean, editorial-style layout on a white background. The top section displays the brand name and a headline promising a simple cooking experience, followed by a call-to-action button. Below this, a framed image shows a finished dish with a star rating, illustrating the variety of recipes available.
Live172 days
The New York Times
The creative is a static-to-video-hybrid ad featuring a clean, editorial-style layout. The top section displays the brand name, a headline about seasonal meals, a sub-headline, and a call-to-action button. The bottom section shows a high-quality, top-down food photograph of a gnocchi dish with a five-star rating overlaid on it.
Live172 days
The New York Times
This ad features a clean, editorial-style layout on a white background. The top section displays the brand logo and a headline about easy meal preparation, followed by a call-to-action button. Below this, a phone-shaped frame shows a high-quality, top-down photograph of a cooked dish, specifically gnocchi with Brussels sprouts, complete with a five-star rating overlay.
Live172 days
The New York Times
This creative is a static-to-video-hybrid that displays a branded interface for a cooking app. The top portion features the brand logo and a headline, while the bottom portion shows a phone-like frame containing a high-quality photo of a salmon dish with a five-star rating. The entire composition remains static throughout the video, presenting a clean and professional look.
Live172 days
The New York Times
This animated video showcases various puzzle games from The New York Times. A small cartoon bee interacts with different game boards, such as crosswords and word-finding grids, as they fill in with colorful flowers and icons. The video concludes with a brand logo and a call-to-action button to subscribe.
Live46 days
The New York Times
The video features a clean, white background with various game icons floating around, each marked with a lock symbol. As the video progresses, the lock icons are replaced by colorful game tiles, and the text on screen changes to highlight the benefits of a subscription. The video ends with a simple call to action on a light blue background.
Live46 days
The New York Times
This video shows the creative process behind the New York Times Games illustrations. It features a person using a large office printer to print out various game-themed designs, which are then shown in their final, animated form. The video highlights the artistic development of the games, with a focus on the hand-drawn, whimsical style of the illustrations.
Live46 days
The New York Times
This animated video showcases a variety of word and logic games through a series of playful, hand-drawn scenes featuring a cartoon bee. The bee interacts with different game grids, filling in letters and solving puzzles, while the brand logo and a consistent 'Subscribe Now' button appear throughout. The creative highlights the creative and human-made nature of the games, ending with a call to action to subscribe for full access.
Live46 days
The New York Times
This video features a clean, white background with a grid of colorful, square icons representing various games. As the video progresses, the icons animate and fill the screen, transitioning from locked states to unlocked game icons. The text on screen highlights the benefits of a subscription, specifically the ability to access past puzzles, and ends with a call to action to subscribe.
Live44 days
The New York Times
A series of people in an office setting are shown playing a word puzzle game on their phones. Each person struggles with a word, then passes the phone to a colleague to continue the game. The video highlights the collaborative nature of the game, ending with a call to subscribe to the platform.
Live26 days
The New York Times
A man sits in a chair and tells a story about how he and his partner bonded over playing daily games. The video features the man speaking directly to the camera, with text overlays appearing throughout to highlight key parts of his story. The video ends with a branded screen showing the product name and a subscription offer.
Live4 days
The New York Times
A woman sits in a living room, holding her phone and playing a word puzzle game. She talks to the camera about her progress and strategy while the game's interface is shown on screen. The video concludes with a branded screen showing the game's subscription offer.
Live4 days
The New York Times
Two people stand in an office, playing a word puzzle game together. They discuss potential word guesses while a digital grid on screen updates with their progress. The video ends with a branded yellow screen promoting a subscription for the games.
Live4 days
The New York Times
A woman sits on a sofa, holding her phone and playing a word puzzle game. She speaks to the camera, narrating her thought process as she tries to solve the puzzle. The screen shows the game interface, with the woman's face appearing in a split-screen view above the gameplay. The ad concludes with a branded yellow screen featuring the game's logo and a subscription offer.
Live4 days
The New York Times
A hand-drawn illustration shows a family of four standing in a circle, holding hands. The figures are stylized with simple lines and patterns, set against a background of wavy, hand-drawn horizontal lines. The entire scene is contained within a large, light-colored circle in the center of the frame.
Live3 days
The New York Times

Animation, on 10 of its 29 ads

Counted over its 29 filed ads

Visual formats

Hooks it opens on

How The New York Times makes its ads

What its ads are built from, by type, counted over the ads we have read.

What The New York Times's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How The New York Times advertises on Facebook and Instagram

The library holds 29 ads from The New York Times in Entertainment / Media, and 950 running on its Meta pages now. Its most common visual formats are Animation (10 ads), UGC Selfie (8) and Editorial (6). Its ads most often open on Relatability (6 ads), Curiosity (5) and Question (4) hooks. Its ads stay up a median 26 days, 2.4× the Entertainment / Media median of 11 days.

Brands like The New York Times

Other Entertainment / Media brands filed in the library.

All Entertainment / Media ads

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