Refreshed Nov 12, 2026

The hooks, angles and offers behind Tower 28’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Tower 28’s Meta page
93
Median runHow long its ads stay up
13 days
Against Beauty / Personal CareNiche median 19 days
0.7×

The messages Tower 28 keeps paying for

Same idea, new creatives

  • “The Sweetest Little Gift for Them or You”

    8 ads
    Tower 28 ad: “The Sweetest Little Gift for Them or You”Tower 28 ad: “The Sweetest Little Gift for Them or You”

    Running since Oct 2026.

  • “Get the Tower 28 Mini Pouch for FREE on your first order”

    3 ads
    Tower 28 ad: “Get the Tower 28 Mini Pouch for FREE on your first order”Tower 28 ad: “Get the Tower 28 Mini Pouch for FREE on your first order”Tower 28 ad: “Get the Tower 28 Mini Pouch for FREE on your first order”

    Running since Aug 2026.

  • “Free Gift with Purchase”

    2 ads
    Tower 28 ad: “Free Gift with Purchase”Tower 28 ad: “Free Gift with Purchase”

    Running since Aug 2026.

How Tower 28 builds them

45 ads

What Tower 28's ads are made of, row by row.

Free with an account.

Longest running

All 45

The Tower 28 ads that ran longest.

Free with an account.

A hand holds up a bright orange mesh pouch against a plain, light-colored background. Text at the top announces a free gift with purchase, and a circular badge on the right highlights the monetary value of the item.
Active · 92 days
A bright orange mesh pouch is centered on a clean white background, surrounded by several beauty products and two gold hoop earrings. A circular purple badge in the top left corner highlights a monetary value, while text at the bottom announces a free gift offer for new customers.
Active · 92 days
A studio-shot image featuring five different cosmetic products from the brand arranged in a horizontal row against a plain white background. The products include a facial spray, a tinted sunscreen tube, a square compact, a lip gloss, and a mascara tube. There is no text on the image.
Active · 92 days
A square, top-down studio shot of a clear, square makeup compact. The compact is open, revealing a solid, circular white product inside. The brand name is printed in orange sans-serif letters across the top of the clear lid, with the brand's numerical identifier printed in the bottom corners.
Active · 92 days
A bright orange mesh pouch filled with various beauty products is centered on a light purple, textured background. Several other beauty items are arranged around the pouch. Text on the left side highlights a free gift offer, while a circular badge on the right reinforces the promotion.
Active · 92 days
A bright orange mesh pouch is shown from above on a clean white surface, surrounded by three beauty products and two gold hoop earrings. A circular purple badge in the top left corner highlights a monetary value. Below the pouch, a bold headline announces a free gift offer for new customers.
Active · 90 days
A studio-shot image displays four mascara tubes against a plain white background. Two tubes are closed and upright, featuring a light purple base with a bold orange wavy pattern. A third tube is closed and upright with the brand name printed vertically in orange, while the fourth tube is open with its applicator brush exposed.
Active · 90 days
A bright orange mesh pouch sits on a light purple surface, filled with three beauty products. Text on the left side highlights a free gift offer, while a circular badge on the right reinforces the promotion. The overall composition is clean and product-focused.
Active · 84 days
A top-down studio shot of a square, clear compact containing a vibrant orange cream product. The brand name is printed in a playful, wavy light purple font across the top of the clear lid. The numbers 28 are printed in the same light purple font in the bottom corners of the compact.
Active · 57 days
A hand holds up a bright orange mesh pouch against a plain, light-colored background. A circular purple badge on the right side indicates the monetary value of the item. The text at the top clearly announces a promotional offer for a free gift with a purchase.
Active · 40 days
A bright orange tube of skincare cream is centered against a plain white background. The tube features the brand name vertically in white text, with a National Eczema Association acceptance badge in the upper right corner. The text 'SOS (Save. Our. Skin.)' is printed near the top of the tube.
Active · 31 days
A pair of hands opens a small, pudding-cup-shaped container to reveal four miniature lip treatment tubes inside. The hands then arrange the tubes on a white surface, showcasing the different colors. The video focuses on the unboxing and presentation of the product set.
Active · 30 daysVideo
A flatlay photograph shows a collection of beauty products, a bikini top, and sunglasses arranged inside a light-colored storage bin. Above the products, bold orange text announces holiday bundles and a limited-time offer. The overall aesthetic is bright and clean, emphasizing the gift-ready nature of the items.
Active · 29 days
A top-down studio shot shows a light-colored plastic bin filled with various items, including a colorful striped bikini top, a wrapped gift, sunglasses, and several beauty products. The background is a clean, neutral surface. Bold, orange text at the top announces a sale on holiday bundles, with additional text emphasizing the limited-time nature of the offer.
Active · 25 days
A young woman in athletic wear stands on a beach path, looking tired after a workout. She pulls a small spray bottle from her fanny pack and mists her face, looking refreshed. The video features text overlays about sweat and breakouts, followed by retail availability.
Active · 21 days
A bright red and light purple graphic features a clear plastic cup filled with small, colorful cosmetic tubes. A round sticker on the cup displays a price, and text above the product introduces it as a gift. The bottom left corner includes details about the limited edition release and where to purchase it.
Active · 16 days
A diagonal arrangement of multiple concealer tubes with light purple caps is displayed against a soft cream background. The tubes are lined up in a gradient from light to dark shades. Text on the left side highlights the product's wear time, hydration benefits, and shade range.
Active · 16 days
A studio-shot image features four colorful lip product tubes lined up against a soft purple circular backdrop on a red background. Each tube has a dollop of product on top, matching its color. Text at the top highlights the product as a gift, with a price sticker on the right and availability information below.
Active · 16 days
A bright red graphic features four tubes of lip product standing in a row against a soft purple circular backdrop. Each tube is a different pastel color with a dollop of product on top. A yellow sticker in the top right corner displays the price, and text on the left side highlights the holiday limited edition status and retail availability.
Active · 14 days
A vertical studio-shot image displays four concealer applicators lined up against a light beige background. Each applicator is topped with a different shade of serum concealer, showing a range of skin tones. The brand name and product name are printed in bold, dark text at the top, followed by a headline about sensitive skin.
Active · 14 days

How Tower 28 makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Tower 28's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Tower 28 advertises on Facebook and Instagram

The library holds 45 ads from Tower 28 in Beauty / Personal Care, and 93 running on its Meta pages now. Its most common visual formats are Studio Shot (24 ads), Offer-First Banner (13) and Headline (11). Its ads most often open on Aspirational (12 ads), Offer only (9) and Relatability (5) hooks. Its ads stay up a median 13 days, 0.7× the Beauty / Personal Care median of 19 days.