AdSwipeFile

682 Black Friday Ad Examples

Black Friday ads from 90 brands in 18 niches, with the offer, the format and the hook of each. Longest-running first, then newest. Study them before you brief yours, or ask Claude or ChatGPT to search the library and write from them.

28 ads in Home / Garden

A living room scene with a leather sofa, armchair, and coffee table is shown. Large white text overlaid on the image reads "WAREHOUSE SALE" and "UP TO 70% OFF". Below this, smaller text states "Plus up to 40% sitewide during the Black Friday Sale". The brand name "BURROW" is visible at the bottom of the image.
Burrow
A minimalist product shot of a wooden bed frame with white bedding and a pillow, set against a plain white background. The bed is shown from a slight angle, highlighting its clean lines and tapered legs. Overlay text announces a Black Friday sale with up to 40% off and free shipping on select orders.
Burrow
A living room scene with a large leather sofa, a coffee table, and an armchair. Large white text overlays the image, announcing "WAREHOUSE SALE" and "UP TO 70% OFF". Below this, smaller text reads "Plus up to 40% sitewide during the Black Friday Sale". The brand name "BURROW" is visible at the bottom of the image.
Burrow
A Burrow media console, named The Opera, is shown with a record player on top. The console has slatted doors and a clean, modern design. Text overlays on the image read "BURROW", "THE OPERA CONSOLE", and "Good sound starts here". The hook states "Black Friday starts now." and the copy mentions a sale of up to 40% off.
Burrow
An advertisement for mattresses features a cozy family moment. The main visual showcases a mattress with a child laying on it, with a woman and a man beside the mattress, both looking down and expressing joy. The ad has a central message "That cozy holiday feeling all year round." A blue banner at the top announces a "BLACK FRIDAY SALE." There is also a prominent blue starburst graphic with a promotional message "Up to 30% off mattresses."
Casper
The ad features a light beige background with a stylized image of a layered mattress at the top. The text 'BLACK FRIDAY SALE' is in a blue rectangle. Below, in an elegant font, it says 'Up to 30% off mattresses. Plus up to 35% off everything else.*' There's a 'Shop sale' button and the slogan 'Engineered for Magic'. Two blue stars enhance the design.
Casper
The ad shows a close-up view of folded white bedding, with a focus on pillows and sheets. Text overlayed on the image conveys a promotional message. The words "BLACK FRIDAY SALE" are in a black, bold font, followed by "30% Off Sitewide" in a larger, red, italicized font. At the bottom in a bold, italicized font is the brand name.
Italic
The ad features a close-up image of a mixed-race couple asleep in bed, overlayed on a cream-colored background with blue starburst shapes. The text "BLACK FRIDAY SALE" appears in a blue banner, followed by the headline "Home is where your Casper is." Small text below states "*Exclusions apply. Offer valid only at casper.com and participating retailers. See casper.com/promo." A blue star-shaped graphic with the text "Up to 30% off mattresses." is present.
Casper
A promotional image for a mattress sale. The image has a young boy wearing pajamas and dinosaur feet slippers, he is pushing a large, white box with blue stripes, presumably a mattress. The text reads "BLACK FRIDAY SALE", "It just works. Wonders." and details the discount. The background includes a Christmas tree, indicating a seasonal tie-in.
Casper
An advertisement promoting a Black Friday sale. The ad has a red background at the top with the text "BLACK FRIDAY SALE" and "30% Off" and "SITE - WIDE" in white fonts. The ad's lower portion shows a stack of six different colored towels, from white to dark grey color. The towels are well-arranged, and appear to be fluffy and comfortable. Accompanying the towels is a small wooden stool holding a bar of soap. The text "ULTRAPLUSH SERENE TOWELS" is written right below the towels.
Italic
An ad for Casper featuring a couple sleeping comfortably in bed. The ad is composed with a light beige background, and a star shape is cut out showing the couple in bed. Multiple blue star shapes decorate the background. Text overlays include "BLACK FRIDAY SALE", "Family is magical. Guest beds aren't.", and "Come back to bedder sleep."
Casper
An ad for a mattress features a mother and son sleeping peacefully in a cozy bed. The image is well-lit, showcasing the white bedding and neutral-toned surroundings. Text overlays read 'BLACK FRIDAY SALE', 'That cozy holiday feeling all year round', and 'Engineered for Magic'. The branding is discreetly placed in a corner.
Casper
The advertisement features a cream-colored background with blue stylized star and burst graphics. The text "BLACK FRIDAY SALE" appears on a blue rectangular banner, followed by larger white text asking "What if aches and pains could just...disappear?" This is followed by "Up to 30% off mattresses." The "Shop sale" button is a blue rectangle. In the top right is a blue star graphic with text reading "Sleep now, pay later with affirm." A smaller rectangular graphic with a logo is in the top left, and at the bottom the legal disclaimers are in a gray, smaller font.
Casper
The ad is a promotional image for a Black Friday sale, featuring a product diagram against a gradient yellow-to-black background. It showcases the product's various components and the offer of early access to the sale, with the phrase 'BLACK FRIDAY SALE' in large, prominent text. The name of the products is represented through the logo, along with the text 'SIGN UP FOR EARLY ACCESS'. The graphic is bordered with the words 'EARLY ACCESS' repeated.
Nurecover
The ad showcases a bedroom scene with a neatly made bed as the focal point, likely a queen-sized bed. The bed is covered with a light-colored comforter and pillows. Text overlay announces a Black Friday Sale, offering "Up to 30% off mattresses". Another text element informs potential savings up to $1390 on mattresses. A call to action button encourages viewers to "Shop mattresses." The background features soft neutral tones with a hint of decor elements such as a framed picture.
Casper
An advertisement promoting a Black Friday sale of a mattress. The image shows a young boy in pajamas and dinosaur feet slippers, unboxing a large rectangular package, presumably a mattress. The package is white with blue vertical stripes and the brand name printed on it. The boy is bending over to push the package, set on a rug, towards the viewer. The text says, "Unbox a bedder you." and "Engineered for Magic". The background includes a Christmas tree and decorative elements, suggesting a festive season.
Casper
An advertisement with a light beige background, featuring a close-up of two hands resting on a white mattress, and the text, "A night without night sweats?". The ad uses whimsical blue star shapes and text elements to draw the eye to the 30% off sale. The layout is clean and straightforward, with the product (mattress) as the central visual element. A call to action button labeled "Shop sale" is prominently displayed. The ad's tone is gentle and focuses on the positive outcome of using the product
Casper
An advertisement showcasing four beds with white bedding. The beds are arranged in pairs. The top left bed has a label that says 'Dream'. The beds are positioned in a room setting, suggesting a home environment. Other beds are labeled 'Snow', 'Dream Max', and 'Snow Max'. Text overlaid on the image promotes a Black Friday sale, encouraging viewers to shop mattresses with a savings offer of up to $1,390.
Casper
The ad has two images adjacent to each other, with text at the top. On the left, a person sleeps under light blue bedding. On the right, a woman sits up in bed, smiling, with light blue bedding. Above the pictures, the text reads: Hurry! Get 20% Off at Early Black Friday Sale Before It Ends!
My Subscription Addiction
A vertically oriented ad showcasing a well-made bed with blue bedding. Text overlayed in a bold, yellow font at the top reads "BLACK", below it "FRIDAY" and below that "SALE", and at the bottom text reads "TAKE 25% OFF EVERYTHING!".
My Subscription Addiction

What the Black Friday ads in the library have in common

  • 674 of the 682 ads carry a promo on the creative itself: a sale or a deal with a deadline.
  • Product Image is the most common visual format, in 447 ads, then Lifestyle Image (127).
  • Offer only is the most common hook tactic, in 442 ads, then Urgency (55).
  • Beauty / Personal Care has the most Black Friday ads, 213, then Healthcare (100).
  • 16 ads have Meta run dates. The longest ran 71 days.

Black Friday ads by niche

  1. Beauty / Personal Care213
  2. Healthcare100
  3. Food / Beverage84
  4. Fashion51
  5. Fitness / Wellness49
  6. Kids / Baby35
  7. Home / Garden28
  8. Footwear27
  9. Travel / Travel Accessories22
  10. Jewelry / Watches16
  11. Consumer Goods14
  12. Education13
  13. Retail / Marketplace13
  14. Electronics / Tech7
  15. Pets4
  16. App / Software2
  17. Other2
  18. Services2

Most common visual formats

  1. Product Image447
  2. Lifestyle Image127
  3. Text Overlay104
  4. Graphic Overlay40
  5. App Mockup13
  6. Collage9
  7. Branded Asset8
  8. Split Screen7
  9. Alarm App Mockup5
  10. Editorial5

Most common hook tactics

  1. Offer only442
  2. Urgency55
  3. Bold claim43
  4. Question32
  5. Price anchor28
  6. Exclusivity25
  7. Relatability19
  8. Contrast8
  9. Curiosity5
  10. Fomo5

Browse every ad in these niches

Black Friday ads: frequently asked questions

What are Black Friday ads?

Ads built around Black Friday or Cyber Monday: a sale, a deadline or an offer on the creative. This page lists the ones in the library, filed by niche, visual format and hook tactic, so you can see how brands in your market frame the offer before you brief your own.

How do I find Black Friday ads from my competitors?

Pick your niche above the gallery, then open a brand from any card to see everything it runs. You can also search the library for a brand name, or ask Claude or ChatGPT to search it for you and summarise the offers.

Are these ads still running?

Some are, some are not. The library keeps an ad after Meta takes it down, so you can still study it. Where we have Meta run dates, the ad page shows how long it ran.