AdSwipeFile

682 Black Friday Ad Examples

Black Friday ads from 90 brands in 18 niches, with the offer, the format and the hook of each. Longest-running first, then newest. Study them before you brief yours, or ask Claude or ChatGPT to search the library and write from them.

51 ads in Fashion

A pregnant woman with long dark hair stands against a white background, wearing a white scoop-neck t-shirt and ripped black jeans. Her left hand is in her front pocket. The text overlay announces "Black Friday deals are live 🚨 60% off EVERYTHING ✨limited time only ✨ Get an extra 10% off your order using code: SOCIAL10".
Boohoo
A stack of three pairs of pants in different shades of grey and black are displayed diagonally against a plain grey background. The top text reads "BLACK FRIDAY" in gold, followed by "30%OFF SITEWIDE" in large white sans-serif font, and "& STOREWIDE" below it in gold. At the bottom, the price is shown as "$90 / $128-" with "EVERYDAY PANT 2.0" below it. A row of color swatches indicates available colors, with "+9 more" to the right.
BYLT Basics
A man in a light grey open-collared shirt over a white t-shirt walks forward, looking slightly off-camera. Large white text overlays the image, reading "BLACK FRIDAY 30% OFF SITEWIDE & STOREWIDE". The background is bright and slightly blurred, suggesting an indoor setting with natural light coming from a doorway or window.
BYLT Basics
The creative features a dark brown background with the text "BLACK FRIDAY SALE" on the left and the brand name "BOODY" on the right. Below this, there is a row of product images including underwear, a bra, socks, and a baby onesie. The bottom half of the creative displays a list of product categories with prices starting from a certain amount, such as "BRAS FROM £10" and "UNDERWEAR FROM £8".
Boody
A man stands against a textured grey backdrop, wearing a grey jacket over a light-colored shirt and tan pants. Large, white, graffiti-style text is spray-painted across the image, reading "30% OFF" with "SITIDEWIDE & STOREWIDE" below it. The text "BLACK FRIDAY" is also visible above the "30% OFF" graphic. A floor lamp with three exposed bulbs stands to the right of the man.
BYLT Basics
Three women in athletic wear stand in a gym setting. The woman on the left wears a grey sports bra and leggings, the middle woman wears a black sports bra and shorts, and the woman on the right wears a pink halter-neck sports bra and pink shorts. White text overlays the image, with the largest text reading "UP TO 60% OFF SITEWIDE" and smaller text above and below stating "BLACK FRIDAY SALE" and "SHOP NOW AT AYBL.COM". The overall impression is a promotional advertisement for a sale.
AYBL
A model stands against a plain grey background wearing dark grey athletic shorts and white socks with white sneakers. The shorts have a high waistband with ribbed detailing and a small white logo on the left hip. The text "AYBL Black Friday! 🛍️ Shop up to 60% off for a limited time only" is overlaid on the image in white text. The creative focuses on showcasing the product and highlighting a limited-time sale.
AYBL
A stack of folded t-shirts in various neutral colors is shown in the foreground, with the top shirt being grey. The background is a plain, light grey. Large, bold black text overlays the image, announcing "TRUE CLASSIC BLACK FRIDAY Up To 70% Off". Below this, smaller text reads "Shop Deals". The overall impression is a clean, promotional graphic highlighting a significant sale.
True Classic
A close-up shot of a woman wearing a dark plum bra and matching underwear. White text is overlaid on the bra, reading "I can't fault them". A dark brown banner runs across the bottom of the image with white text stating "30-60% OFF SITEWIDE | BLACK FRIDAY" and the Boody logo. The image focuses on the torso and shoulders, with the woman's hand resting on her shoulder.
Boody
A young woman with blonde hair is shown from the waist up, wearing a dark blue denim zip-up hoodie over a white t-shirt and a matching denim skirt. She is looking off to the side with her hand on the zipper of the hoodie. The background is a plain grey studio backdrop. The text "BLACK FRIDAY | 30% OFF EVERYTHING - USE CODE : MGBF" is overlaid on the image.
Missguided
A graphic displays a large yellow banner with black text that reads "30% OFF* ON EVERYTHING THIS BLACK FRIDAY". To the right of the banner, a gift box with blue polka dots and the Happy Socks logo is shown next to four pairs of blue Happy Socks. Below the products, the text "HAPPY SOCKS" is displayed in large black letters, followed by "*T&Cs Apply." in smaller text.
Happy Socks
A graphic displays several pairs of Happy Socks with various patterns, including clouds, pigs, swans, bows, and a winter city scene. Prominently featured is a large yellow banner with the text "30% OFF ON EVERYTHING THIS BLACK FRIDAY". To the right, a red oval highlights "EXTRA 10% OFF WITH CODE". Below the socks, the brand name "HAPPY SOCKS" is displayed in large, bold letters, followed by "*T&Cs Apply.".
Happy Socks
The creative is a bright yellow background with bold black text. The top of the screen reads "BLACK FRIDAY". Below that, in large, stylized font, it says "30% AUF ALLES" which translates to "30% OFF EVERYTHING". To the right, a red circle contains white text that reads "EXTRA 10% RABATT MIT CODE" which translates to "EXTRA 10% DISCOUNT WITH CODE". At the bottom, it says "HAPPY SOCKS" with "*T&Cs Apply." underneath.
Happy Socks
The creative is a text-only advertisement with a retro, pixelated aesthetic, reminiscent of an old video game. The brand name "ARKET" is displayed prominently at the top in large, white, blocky letters with a slight green and pink outline. Below it, "BLACK FRIDAY 20% OFF*" is shown in smaller, green text. A row of simple, pixelated icons representing clothing items (a shopping bag with an 'A', blue jeans, a pink sock, and a red sweater) are displayed. Beneath these icons, the phrase "INSERT COIN" appears in white text, followed by a green pixelated handbag icon. The bottom of the creative features the brand's name, "ARKET", and the date "27-30.11 2025" in a distressed, pixelated font.
ARKET
A dark, starry night sky serves as the backdrop for this ad. White text overlays the image, announcing "CARDMEMBER EARLY ACCESS" at the top. Below, "BLACK FRIDAY 40% OFF EVERYTHING" is prominently displayed, followed by "WITH YOUR ENCORE CREDIT CARD." The code "CARD40" is also shown. The Athleta logo appears near the bottom, above a scenic view of snow-capped mountains. The text "LIMITED TIME. 'EXCLUSIONS APPLY.'" is visible at the very bottom.
Athleta
An eye-level shot features two clear Christmas ornaments hanging in front of a white Christmas tree. The ornament on the left is filled with red, green, and white accents and has the phrase "MERRY & BRIGHT" across the front. The one on the right is filled with shades of blue. Below them, on a blue backdrop and pink surface are the words "$15 ORNAMENTS $40 VALUE!" An arrow indicates that the ornaments include 5 original bracelets.
Pura Vida
The image features close-up shots of the arms of two women. Their wrists are adorned with bracelets. The background is pink. The ad copy is at the top with red and green text, saying "$IO STYLE PACKS*", "$45 VALUE!". At the bottom of the image, in a horizontal green bar, reads "BLACK FRIDAY PRICING STARTS NOW!"
Pura Vida
A vertical ad with a red background. At the top is a green banner with white text reading "BLACK FRIDAY PRICING STARTS NOW!". The main element is a large white "$10" in the center. Below the digit "0", a pink oval contains white text "STYLE PACKS". Below this, "$45 VALUE!" is written in white. There are star-shaped decorations.
Pura Vida
A vertical ad on a white background. The text 'BLACK FRIDAY SALE' is displayed at the top in black, followed by a large '30%' in bold, and the word 'OFF' in even larger font in the same color. Underneath, 'SITEWIDE' is written on a black banner, and the brand name is written at the bottom.
Italic
The ad shows a piece of paper taped on to a white wall, resembling a receipt. At the top, bold text reads "BLACK FRIDAY SALE". Below that, there are two images of a model in a fluffy white jacket and tight black pants. The bottom depicts the price, and discount in a receipt-like format. The price of the jacket is $499.00 with a discount of 30%, the final price is $349.00. The brand name is at the very bottom of the receipt.
Italic

What the Black Friday ads in the library have in common

  • 674 of the 682 ads carry a promo on the creative itself: a sale or a deal with a deadline.
  • Product Image is the most common visual format, in 447 ads, then Lifestyle Image (127).
  • Offer only is the most common hook tactic, in 442 ads, then Urgency (55).
  • Beauty / Personal Care has the most Black Friday ads, 213, then Healthcare (100).
  • 16 ads have Meta run dates. The longest ran 71 days.

Black Friday ads by niche

  1. Beauty / Personal Care213
  2. Healthcare100
  3. Food / Beverage84
  4. Fashion51
  5. Fitness / Wellness49
  6. Kids / Baby35
  7. Home / Garden28
  8. Footwear27
  9. Travel / Travel Accessories22
  10. Jewelry / Watches16
  11. Consumer Goods14
  12. Education13
  13. Retail / Marketplace13
  14. Electronics / Tech7
  15. Pets4
  16. App / Software2
  17. Other2
  18. Services2

Most common visual formats

  1. Product Image447
  2. Lifestyle Image127
  3. Text Overlay104
  4. Graphic Overlay40
  5. App Mockup13
  6. Collage9
  7. Branded Asset8
  8. Split Screen7
  9. Alarm App Mockup5
  10. Editorial5

Most common hook tactics

  1. Offer only442
  2. Urgency55
  3. Bold claim43
  4. Question32
  5. Price anchor28
  6. Exclusivity25
  7. Relatability19
  8. Contrast8
  9. Curiosity5
  10. Fomo5

Browse every ad in these niches

Black Friday ads: frequently asked questions

What are Black Friday ads?

Ads built around Black Friday or Cyber Monday: a sale, a deadline or an offer on the creative. This page lists the ones in the library, filed by niche, visual format and hook tactic, so you can see how brands in your market frame the offer before you brief your own.

How do I find Black Friday ads from my competitors?

Pick your niche above the gallery, then open a brand from any card to see everything it runs. You can also search the library for a brand name, or ask Claude or ChatGPT to search it for you and summarise the offers.

Are these ads still running?

Some are, some are not. The library keeps an ad after Meta takes it down, so you can still study it. Where we have Meta run dates, the ad page shows how long it ran.