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Binance ads: 26 winning Facebook and Instagram ads

Every Binance ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 166 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
1,404
Median run
12 days
Against Finance / Fintech’s 15-day median
0.8×
In the library: 17 statics, 9 videos
26 ads

Longest run

Longest run: 166 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Binance ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

26 ads

The video uses animated graphics to show the historical price growth of Bitcoin over time, culminating in a 'We are here' marker on a rising chart. It then transitions to a brief shot of a woman smiling while looking at her phone, followed by text screens promoting the app. The ad concludes with the brand logo and a call to action to download the app.
Live166 days
Binance
This video showcases the Binance crypto platform through a montage of event footage, user testimonials, and app interface demonstrations. It begins with a globe animation and transitions to clips of people at a Binance event, followed by a series of app screens showing trading features and user reviews. The ad concludes with a call to action to join the platform, emphasizing its large user base and community aspect.
Live166 days
Binance
This video showcases a cryptocurrency trading app's interface, highlighting its dual-mode functionality. It transitions between a simplified 'Lite' view and a more advanced 'Pro' dashboard, demonstrating the ease of switching between them. The ad concludes by emphasizing the platform's scale and user base, positioning it as a trusted solution for trading various digital assets.
Live166 days
Binance
The creative is a vertical graphic featuring a glowing yellow arc against a dark, dotted map background. Large, bold text announces a blockchain event in Bangkok with specific dates. A prominent yellow box at the bottom highlights an exclusive offer for VIP visitors.
Live39 days
Binance
A digital graphic with a dark background featuring a glowing golden globe map. The top section displays the event name and dates in bold yellow text. A large, rounded yellow box at the bottom contains the main offer text, inviting users to participate for a chance to have their trip covered.
Live38 days
Binance
A dark-themed graphic features the brand logo at the top, followed by bold yellow and white text highlighting the app's versatility. In the center, a smartphone interface displays a financial dashboard with various asset icons floating around it. A prominent yellow button invites the user to download the app.
Live31 days
Binance
A fast-paced video featuring bold, centered text on a solid yellow background that transitions to black. The text highlights the diversity of the app's user base, styles, and goals before showcasing the app interface on a smartphone. The video concludes with a call to action to download the app.
Live28 days
Binance
This video uses simple line animations on a yellow background to explain a financial feature. It shows a seesaw balancing coins to represent borrowing against assets, followed by a circular loading graphic that reveals a leverage multiplier. The ad concludes with a black screen featuring the brand logo, a tagline, and a call-to-action button.
Live28 days
Binance
A dark-themed graphic features a large, golden, dotted-line globe surrounded by floating gold coins, each marked with icons representing different market categories like finance, gaming, and sports. Bold yellow text announces the availability of prediction markets on the platform, accompanied by a prominent 'Start Now' button. A small, dense block of text at the bottom provides a standard financial risk disclaimer.
Live28 days
Binance
This video uses animated graphics to compare the value of one Bitcoin in 2017 versus 2025 in terms of gold bars. It then clarifies that users do not need to own a full Bitcoin to start investing, suggesting a minimum entry point of ten dollars. The ad concludes with a call to action to download the app.
Live28 days
Binance
A dark-themed graphic features a golden globe made of dots in the center, surrounded by floating gold coins with various icons representing different sectors. Large, bold yellow text announces the availability of prediction markets on the platform. A prominent yellow button invites the user to start now, while a small disclaimer about financial risk is positioned at the bottom.
Live28 days
Binance
This video features a series of animated icons representing cryptocurrency features, displayed against a blue sky background. Each icon is shown inside a phone frame, accompanied by bold text that highlights key benefits of the platform. The ad concludes with a call to action to download the app.
Live28 days
Binance
This video shows a person holding a phone in front of a billboard that displays a globe and text about trading. The scene transitions to a list of categories like sports and finance, followed by a screen recording of the app's trading interface. The ad concludes with a call to action button on a black background.
Live19 days
Binance
A dark, premium-lit studio shot features an open black gift box containing a pair of gold-tinted ski goggles and a folded jacket. The brand logo is centered above the text, which highlights an exclusive status and a celebratory gift set. A prominent button at the bottom invites the viewer to claim the offer.
Live5 days
Binance
A bright yellow graphic features bold black text explaining a payment method. Below the text, a rounded-corner photo shows a hand holding a smartphone scanning a QR code at a street food stall. The image emphasizes the ease of using digital currency for everyday purchases.
Live4 days
Binance
A vertical yellow graphic features a customer in a shop using their phone to scan a QR code on the counter. The text above the image asks if the viewer sees a QR code and instructs them to pay with the brand. Below the image, a small legal disclaimer is printed in a tiny font.
Live4 days
Binance
A bright yellow background features bold black text promoting a QR payment service. Below the text, a rounded-corner image shows a person holding a smartphone to scan a QR code at a street food stall labeled 'DESAYUNOS'. The phone screen displays a payment interface, illustrating the ease of using the service for daily transactions.
Live4 days
Binance
A bright yellow graphic features bold black text instructing the user to open the app and scan a QR code. Below the text, a photo shows a person in the back of a taxi holding a smartphone with a QR scanning interface active, aimed at a QR code sticker on the seat. The overall design is clean and instructional, highlighting the ease of digital payments.
Live4 days
Binance
A young man stands outdoors and speaks to the camera, explaining how to find the QR code scanner in the Binance app. He holds his phone up to demonstrate the steps, showing the app interface as he navigates to the scanner. The video ends with a call to action to download the app and learn to pay with QR codes.
Live4 days
Binance
A bright yellow graphic features bold black text explaining a payment method using QR codes. Below the text, a photo shows a customer holding a phone to scan a QR code at a counter, while a smiling employee holds a payment terminal. A legal disclaimer is printed in small text in the middle of the image.
Live4 days
Binance

Headline, on 16 of its 26 ads

Counted over its 26 filed ads

How Binance makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Binance's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Binance advertises on Facebook and Instagram

The library holds 26 ads from Binance in Finance / Fintech, and 1,404 running on its Meta pages now. Its most common visual formats are Headline (16 ads), Branded Asset (7) and Animation (6). Its ads most often open on Question (8 ads), Bold claim (5) and Aspirational (4) hooks. Its ads stay up a median 12 days, 0.8× the Finance / Fintech median of 15 days.

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Claude or ChatGPT searches its 26 ads here, reads them and answers with real creatives, each with how long it ran.

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