AdSwipeFile

Refreshed Nov 12, 2026

Wise ads

The hooks, angles and offers behind Wise’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Wise’s Meta page
1,714
Median runHow long its ads stay up
2 days
Against Finance / FintechNiche median 17 days
0.1×

The messages Wise keeps paying for

Same idea, new creatives

  • “Envía $ fuera de México con solo unos "taps"”

    2 ads
    Wise ad: “Envía $ fuera de México con solo unos "taps"”Wise ad: “Envía $ fuera de México con solo unos "taps"”

    Running since Jul 2026.

  • “पैसा विदेश भेज रहे हैं?”

    2 ads
    Wise ad: “पैसा विदेश भेज रहे हैं?”Wise ad: “पैसा विदेश भेज रहे हैं?”

    Running since Sep 2026.

  • “No need Barang-Barang, just bring your Wise card”

    2 ads

    Running since Oct 2026.

How Wise builds them

53 ads

What Wise's ads are made of, row by row.

Free with an account.

Longest running

All 53

The Wise ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

53 ads

Ask your agent about these ads
A hand holds a bright green debit card against a blurred city street background. The image features a green pill-shaped label at the top, a large bold headline in the center, and a sub-headline explaining the benefit. The brand logo is visible on the card and at the bottom of the image.
Active · 113 days
Wise
A first-person perspective shot shows a hand holding a bright green debit card against a blurred city street background. Large white text overlays the image, with a smaller green pill-shaped label at the top. The overall composition is clean and direct, focusing on the card as the solution to travel expenses.
Active · 113 days
Wise
A bright green static ad featuring a headline about fast and easy currency exchange. Below the headline, a bento-grid layout displays four tiles: two showing people using smartphones in urban settings, and two showing the currency conversion amounts with an arrow icon and a US flag icon. The bottom of the image includes a small disclaimer about transaction speeds and exchange rates.
Active · 109 days
Wise
This video ad promotes a money transfer service using a mix of screen recordings and lifestyle footage. It opens with a close-up of hands using a mobile app to send money, followed by a series of quick, animated text-based scenes highlighting benefits like exchange rates and transfer speed. The ad concludes with a clear call to action to download the app.
Active · 109 days
Wise
This video showcases the ease of sending money internationally using a mobile app. It features a person using the app on their phone, followed by a series of green-themed slides highlighting key benefits like fast transfers, fair exchange rates, and 24/7 support. The ad concludes with a clear call to action to download the app.
Active · 93 daysVideo
Wise
A hand holds a bright green debit card against a soft blue sky background. Two white testimonial cards with five-star ratings are overlaid on the image, sharing positive customer experiences. A headline at the top highlights the large number of people using the service.
Active · 93 days
Wise
A family is shown outdoors in a park-like setting, with a father lifting his young child into the air while the mother looks on and smiles. Large white text is overlaid on the image, highlighting the exchange rate and the importance of family support. A green button at the bottom right encourages the viewer to take action.
Active · 64 days
Wise
A family is shown outdoors in a park, with a father lifting his child high into the air while the mother looks on and smiles. Overlaid on the image is a large headline about exchange rates, a visual representation of a currency conversion with flags, and a secondary line about ensuring the full amount reaches family. A green call-to-action button is positioned near the bottom.
Active · 64 days
Wise
A video ad for a money transfer service features a person in scrubs looking at their phone, followed by a series of green screens with bold text. The text highlights the speed of transfers and the benefit of automated payments. The ad ends with the brand logo and app store download buttons.
Active · 64 daysVideo
Wise
The video opens with a person in scrubs looking at their phone, with text overlaid about fast transfers. It then transitions to a series of green and dark green screens featuring bold, centered text that highlights the speed and automation of the service. The final scene displays the brand logo and app store download buttons.
Active · 64 days
Wise
This video uses motion graphics to explain the cost of international money transfers. It starts with a question about sending money abroad, then shows various currency amounts appearing on screen. The video then contrasts a bank's high exchange rate with a more favorable mid-market rate using a line chart. Finally, it displays the product's app interface showing a transfer calculation.
Active · 63 days
Wise
A young woman smiles warmly while looking at a birthday cake with lit candles in a dimly lit room. Large white text overlays the image, highlighting the speed of money transfers. A small graphic shows a currency conversion from Indonesia to the US, and a footer provides a statistic about transfer speeds.
Active · 63 days
Wise
A young woman smiles warmly while holding a birthday cake with lit candles in a dimly lit room. Large white text is overlaid on the image, highlighting the speed of international money transfers. A small graphic shows a currency conversion from Indonesia to the US, and a footer provides a statistic about transfer speeds.
Active · 63 days
Wise
This video uses motion graphics to explain the difference between bank exchange rates and the mid-market rate. It opens with a question about sending money abroad, followed by a comparison of various currency amounts. The video then highlights the cost of bank exchange rates using a line graph, before introducing the product as a solution. The final scene shows the app interface on a phone screen.
Active · 62 daysVideo
Wise
A woman sits on a couch, looking at her phone with an expression of surprise and delight. Large white text is overlaid in the center of the image, accompanied by flag icons representing international money transfer. A small disclaimer is printed in smaller text at the bottom.
Active · 61 days
Wise
A dark green static image features a comparison graphic showing a money transfer from Thailand to the UK. Two white boxes display the sender's amount in Thai Baht and the recipient's amount in British Pounds, connected by an arrow. Bold text in Thai highlights the benefit of sending more money while paying lower fees.
Active · 61 days
Wise
A dark green background features a large headline in light green text about sending more money to family. In the center, two white rounded squares show a currency transfer from Thai Baht to British Pounds, connected by an arrow. Below this, a second large headline in light green text highlights paying fewer fees. A small disclaimer at the bottom provides context about hidden bank fees.
Active · 61 days
Wise
A dark green background features two bright green debit cards angled towards the center. Large, bold, light green text sits above the cards, instructing the viewer to prepare before arrival. Below the cards, smaller text explains the benefit of avoiding airport currency queues, followed by a call-to-action button.
Active · 47 days
Wise
A man sits on a balcony holding a coffee mug, speaking directly to the camera about his experience with international money transfers. The video features a mix of his talking-head footage and screen recordings of the Wise app interface, with text overlays highlighting key points. The hook addresses the viewer about making money choices in the Philippines.
Active · 47 daysVideo
Wise
A smiling man wearing a patterned shirt stands outdoors against a blurred green background. Large white text in Hindi sits at the top, followed by a smaller line of text. A white rounded-square card in the center displays a flag-to-flag transfer graphic, a currency amount, and a green button.
Active · 39 days
Wise

How Wise makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Wise's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Wise advertises on Facebook and Instagram

The library holds 53 ads from Wise in Finance / Fintech, and 1,714 running on its Meta pages now. Its most common visual formats are Headline (30 ads), Lifestyle Image (18) and App Mockup (8). Its ads most often open on Bold claim (13 ads), Question (8) and Aspirational (7) hooks. Its ads stay up a median 2 days, 0.1× the Finance / Fintech median of 17 days.

Brands like Wise

Wise by format

Wise by hook

Niche