AdSwipeFile

Refreshed Nov 12, 2026

SoFi ads

The hooks, angles and offers behind SoFi’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn SoFi’s Meta page
540
Median runHow long its ads stay up
51 days
Against Finance / FintechNiche median 17 days
3.0×

The messages SoFi keeps paying for

Same idea, new creatives

  • “PEOPLE HAVE MONEY QUESTIONS”

    4 ads
    SoFi ad: “PEOPLE HAVE MONEY QUESTIONS”SoFi ad: “PEOPLE HAVE MONEY QUESTIONS”SoFi ad: “PEOPLE HAVE MONEY QUESTIONS”

    Running since May 2026.

  • “Anthropic IPO is now available at SoFi Invest®”

    4 ads

    Running since Nov 2026.

  • “Be a no-fees-required MVP with a SoFi Personal Loan”

    2 ads
    SoFi ad: “Be a no-fees-required MVP with a SoFi Personal Loan”SoFi ad: “Be a no-fees-required MVP with a SoFi Personal Loan”

    Running since May 2026.

How SoFi builds them

50 ads

What SoFi's ads are made of, row by row.

Free with an account.

Longest running

All 50

The SoFi ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

50 ads

Ask your agent about these ads
A woman sits on a couch in a studio, answering questions about her experience with a personal loan. The video uses a mix of text-on-screen, a screen recording of the app, and the woman speaking directly to the camera. The ad highlights the benefits of consolidating debt with the product.
Active · 184 days
SoFi
A young man wearing a white football jersey stands against a solid bright blue background, looking upward and pointing his index finger toward the text above him. Large, bold white and dark blue text occupies the upper portion of the frame, emphasizing the absence of fees. The brand logo and product name are positioned at the very top center.
Active · 184 days
SoFi
A woman sits on a couch in a studio, holding her phone and answering questions about her experience with a financial service. The video features text overlays that highlight the problem of high-interest debt and the solution of consolidating it with the brand's personal loans. The creative uses a Q&A format to present the brand's benefits.
Active · 184 days
SoFi
A first-person perspective video shows a person walking down a city street and stopping a young woman to return a dropped item. The woman turns around, recognizes the person as a finance influencer, and immediately begins talking about the benefits of a financial service. The video ends with a branded screen showing the company logo.
Active · 184 days
SoFi
A woman stands in front of a whiteboard, using a marker to draw a comparison chart between a high-interest credit card and a personal loan. She explains the financial differences, highlighting interest savings and the benefit of a single fixed payment. The video uses text overlays to emphasize key points and concludes with a brand logo and a call to action.
Active · 184 days
SoFi
A man dressed in an American football uniform stands against a bright blue studio backdrop, clapping his hands. Large, bold text occupies the left side of the frame, encouraging the viewer to take action on their student loans. The brand logo and a small disclaimer are positioned at the top and bottom of the image, respectively.
Active · 184 days
SoFi
A person walking down a city sidewalk is stopped by someone who claims they dropped something. The person who stopped them turns out to be a fan of the 'finance guy' and immediately starts talking about the benefits of consolidating high-interest credit card debt with SoFi. The video ends with a branded screen showing the company logo and a tagline.
Active · 184 daysVideo
SoFi
Two women sit at a table playing a game of Jenga, taking turns pulling blocks while answering questions about personal loans. Text overlays appear on screen to pose questions about loan benefits and interest rates, which the women answer in conversation. The video ends with a branded screen showing the company logo and legal disclosures.
Active · 184 days
SoFi
A clean studio-shot image features a small yellow watering can next to a potted plant shaped like a dollar sign, sitting beside a stack of books and a blue book titled with the product name. The background is a plain, light-colored surface. Large, bold text on the left side highlights the benefit of paying less debt to save money, with smaller text detailing a specific payment plan.
Active · 184 days
SoFi
A woman sits on a couch in a studio, answering questions about her experience with a personal loan. The video alternates between her speaking to the camera and close-up shots of a phone screen showing the app's interface. Text overlays appear throughout, highlighting the benefits of the service and the customer's personal experience.
Active · 184 days
SoFi
A woman sits on a couch in a studio, holding a phone and answering questions about her experience with a personal loan. The video features text overlays that highlight her debt amount and the benefits of the loan, such as lower rates and monthly payments. The creative uses a testimonial format to showcase how the product helped a customer manage their finances.
Active · 184 days
SoFi
A man dressed in an American football uniform stands on a blue bench against a solid blue background. He is smiling at the camera, with a football helmet resting on the bench next to him and a duffel bag on the floor. Large white and dark blue text is positioned in the upper left corner.
Active · 184 days
SoFi
A man dressed in a football uniform stands against a solid bright blue background, holding a football and pointing upward. Large bold text is centered at the top of the image. Small legal text is printed at the bottom.
Active · 184 days
SoFi
A man dressed in a football uniform leans against a bench on a bright blue studio background. A football helmet sits on the bench next to him. Large bold text occupies the left side of the frame, and the brand logo is at the top.
Active · 183 days
SoFi
A bright blue static image features a man dressed in an American football jersey, clapping his hands together while looking at the camera. Large white and dark blue text occupies the left side of the frame, encouraging the viewer to take action on their student loans. The brand logo and a small disclaimer are positioned at the top and bottom respectively.
Active · 177 days
SoFi
A woman sits on a couch in a studio, holding a phone and answering questions about her debt from social media users. The video uses text overlays to display the questions and her answers, showing how she used a personal loan to consolidate her debt. The ad concludes with a branded screen detailing the loan offer.
Active · 173 daysVideo
SoFi
A woman sits on a couch in a studio, answering questions about her debt and financial journey with a personal loan. The video features text overlays that highlight her answers and the benefits of the service. The creative uses a Q&A format to present the brand's solution to debt consolidation.
Active · 162 daysVideo
SoFi
A man speaks directly to the camera while holding a small microphone, explaining the benefits of consolidating high-interest debt. The video features screen recordings of the SoFi app interface, showing the loan application process and key features like no fees. The man also points to text overlays that highlight specific product benefits, such as no origination or late fees.
Active · 150 days
SoFi
A woman sits on a couch in a studio, answering questions about her experience with a personal loan. The video uses text overlays to highlight her answers and the product's benefits, such as lower monthly payments and fixed rates. The ad concludes with a static screen detailing the loan's features and a call to action.
Active · 142 daysVideo
SoFi
A black background with white text and two heart emojis. The ad highlights the burden of student loan debt and offers a refinancing solution. It includes a clear call to action at the bottom, followed by a small-print legal disclaimer.
Active · 66 days
SoFi

How SoFi makes its ads

What its ads are built from, by type, counted over the ads we have read.

What SoFi's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How SoFi advertises on Facebook and Instagram

The library holds 50 ads from SoFi in Finance / Fintech, and 540 running on its Meta pages now. Its most common visual formats are Headline (28 ads), Studio Shot (15) and Branded Asset (14). Its ads most often open on Bold claim (16 ads), Question (12) and Relatability (5) hooks. Its ads stay up a median 51 days, 3.0× the Finance / Fintech median of 17 days.

Brands like SoFi

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