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Flipkart ads: 57 winning Facebook and Instagram ads

Every Flipkart ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 59 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
9,881
Median run
2 days
Against Retail / Marketplace’s 12-day median
0.2×
In the library: 24 statics, 33 videos
57 ads

Longest run

Longest run: 59 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Flipkart ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

57 ads

A young woman speaks directly to the camera, asking if the viewer is a 'minimal girly' who dislikes heavy makeup. She then introduces a cream blush, demonstrating how easily it blends into her skin with her fingers. The video highlights the product's natural finish and everyday suitability, ending with a call to comment for a link.
Live59 days
Flipkart
This creative is the cover of a magazine titled India & Global Affairs. The main image shows a chaotic street scene with people running and a fire burning in the background. The text on the cover highlights a feature article about the political situation in Pakistan and lists several other topics and contributors included in the issue.
Live59 days
Flipkart
The creative is a static image of a book cover titled 'Phytochemical Reference Standards of Selected Indian Medicinal Plants'. The cover features a central collage of scientific imagery, including chemical structures, a photograph of a plant, and various analytical charts or graphs. The bottom of the cover displays the name of the organization, the Indian Council of Medical Research, and the year 2010.
Live59 days
Flipkart
A high-angle shot displays a folded red and orange saree with intricate gold embroidery and beadwork. A small, metallic Ganesha figurine is placed on top of the fabric, which rests on a textured, circular woven mat. A small bouquet of artificial flowers sits to the left of the folded garment.
Live59 days
Flipkart
A young woman wearing a blue hijab demonstrates a cushion foundation on her face, showing the difference between her bare skin and the side with the product applied. She speaks directly to the camera, explaining how she uses the product and highlighting its coverage of dark circles and acne. The video features text overlays that emphasize the product's benefits and the visible results on her skin.
Live59 days
Flipkart
This is a page from a medical reference publication, CIMS, featuring advertisements for various pharmaceutical products. The layout is structured like a directory, with multiple brand names, product names, and brief medical claims printed in different sections. The page includes logos, award badges, and specific medical indications for each listed medication.
Live59 days
Flipkart
A cluttered kitchen pantry shelf is filled with various food items, including canned goods, bottles of oil, and fresh produce like lemons and tomatoes. Two horizontal banners with text are overlaid on the image, one red at the top and one blue in the middle, with additional text at the bottom. The image serves as a background for the text, which discusses food and American identity.
Live54 days
Flipkart
The creative shows a white wall-mounted air conditioner unit against a plain white background. The unit features several text labels highlighting its technical capabilities, including a '9 in 1 convertible' feature, a 'deep frost clean' function, and an 'i-feel sensor'. The design is clean and minimalist, focusing on the product's features.
Live51 days
Flipkart
A studio-shot image of a white wall-mounted air conditioner unit against a plain white background. A prominent sticker on the front of the unit displays the word CARE in large letters, with each letter representing a product feature like uniform cooling, air quality, reliability, and efficiency. A star-rated energy efficiency label is also visible on the right side of the unit.
Live51 days
Flipkart
A close-up shot shows a hand holding a small jar of massage gel. Three circular callouts with icons and text point to the jar, highlighting its benefits. A yellow banner at the top emphasizes the product's origin.
Live51 days
Flipkart
The creative shows a medical anesthesia apparatus on a wheeled cart against a plain white background. The equipment features a metal frame, pressure gauges, and a central tray with a yellow label. The image is a straightforward product shot used to represent the type of professional medical equipment available on the platform.
Live51 days
Flipkart
This creative displays a green smartphone from both the front and back, positioned side-by-side against a plain white background. The front screen shows the product name and a list of its key technical specifications. The back of the phone features a dual-camera module and a textured design.
Live51 days
Flipkart
A woman sits on a bed and demonstrates a portable Bluetooth speaker. She shows the speaker's features, including its lights and controls, while holding her phone to show the product's listing on an app. The video includes a screen recording of the app's interface, highlighting the product's price and features.
Live41 days
Flipkart
A woman holds a small perfume bottle in her hand while talking to the camera, then shows herself opening a new package of food storage containers. The video transitions to a screen recording of the Flipkart app, demonstrating how to navigate to the 'Value 365' section to find discounted products. The creative ends with a product page for the containers, highlighting their price and features.
Live40 days
Flipkart
A studio-shot image of a white wall-mounted air conditioner unit against a plain white background. The unit features a wood-grain accent panel and is shown with a soft, blue-tinted light effect emanating from its vents to suggest cooling. There is no text on the image itself.
Live40 days
Flipkart
A young man stands in a living room, speaking directly to the camera about the value of buying original branded shoes over copies. He then opens a shoebox to reveal a pair of sneakers, showing them off in close-up shots and wearing them. The video ends with him walking in the shoes.
Live36 days
Flipkart
A young man stands in a bedroom and speaks to the camera about his new footwear. He holds up a shoebox, opens it to reveal a pair of black clogs, and then models them on his feet while text appears on screen. The video features a casual, conversational tone throughout.
Live36 days
Flipkart
A man in a casual shirt and jeans stands in a living room, holding a branded shoe box and presenting a pair of black loafers. He speaks directly to the camera, highlighting the product's features and the convenience of purchasing them on the Flipkart platform. The video includes close-up shots of the shoes and text overlays that emphasize the benefits and the platform's service policies.
Live36 days
Flipkart
A woman stands in a home setting, holding several shoeboxes and showcasing different pairs of branded sneakers. She opens the boxes to reveal the shoes, turning them around to show the details, soles, and design. Text overlays appear throughout the video, highlighting the brand, the discount, and the call to action.
Live34 days
Flipkart
A person unboxes a pair of navy blue Reebok sneakers, showing the shoes from multiple angles, including the sole and the interior. The person then puts the sneakers on, ties the laces, and walks around to demonstrate the fit and movement. The video concludes with the shoes placed upright on a table next to a decorative cat figurine.
Live34 days
Flipkart

UGC Selfie, on 25 of its 57 ads

Counted over its 57 filed ads

Visual formats

Hooks it opens on

How Flipkart makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Flipkart's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Flipkart advertises on Facebook and Instagram

The library holds 57 ads from Flipkart in Retail / Marketplace, and 9,881 running on its Meta pages now. Its most common visual formats are UGC Selfie (25 ads), Demo (17) and Product Image (15). Its ads most often open on Question (12 ads), Bold claim (6) and Relatability (5) hooks. Its ads stay up a median 2 days, 0.2× the Retail / Marketplace median of 12 days.

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