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Natural CyclesHealthcare

Natural Cycles ads: 45 winning Facebook and Instagram ads

Every Natural Cycles ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 214 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
185
Median run
5 days
Against Healthcare’s 14-day median
0.4×
In the library: 16 statics, 6 carousels, 23 videos
45 ads
Ask Claude about Natural Cycles (opens Claude in a new tab)Meta Ad Library page of Natural Cycles (opens in a new tab)

Longest run

Longest run: 214 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Natural Cycles ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

45 ads

The creative shows two identical circular app interfaces stacked vertically, each displaying a date and a temperature reading. The top circle is labeled 'What I see' and shows the status 'Not fertile'. The bottom circle is labeled 'What my partner sees' and shows the status '$exy time'.
Live214 days
Natural Cycles
A comparison chart on a light purple background helps the viewer choose a measuring device for their birth control app. The top row displays three devices: a purple fabric band, a metallic ring, and a smartwatch. Below, a table compares the devices by where they measure, when they measure, and if they sync automatically, followed by a note on effectiveness.
Live214 days
Natural Cycles
A close-up, out-of-focus shot of a person's shoulder and arm outdoors in daylight. Large white text is overlaid in the center, posing a direct question about fertility. A small disclaimer is printed at the bottom of the image.
Live116 days
Natural Cycles
A close-up, out-of-focus shot of a person's shoulder and arm outdoors in daylight. Large white text is overlaid in the center, posing a question about fertility. A small disclaimer is printed in tiny white text at the bottom.
Live105 days
Natural Cycles
A person in leggings sits on a wooden floor with a yoga ring in their hand and a basket of yoga mats in the background. Large white text overlays the image, stating that the viewer's wearable ring already tracks their workouts. A pink pill-shaped graphic below the main text invites the viewer to discover how it can also track their fertility status.
Live101 days
Natural Cycles
A three-card carousel featuring a woman in an outdoor setting. The first card poses a question about pregnancy timing over a blurred background. The second card provides an answer and explains the algorithm's function. The final card encourages the viewer to learn more about the brand.
Live94 days
Natural Cycles
A woman speaks directly to the camera about understanding her cycle and fertility, interspersed with screen recordings of the Natural Cycles app. The app interface shows features like cycle tracking, fertility status, and research-backed data. The video concludes with the woman encouraging viewers to learn more about their own cycle health.
Live84 days
Natural Cycles
A doctor in scrubs sits at a desk in a medical office, speaking directly to the camera about menstrual cycle health. Text overlays appear on screen to emphasize her points as she speaks. The video is an educational piece that addresses common concerns about cycle length and when to seek professional advice.
Live82 days
Natural Cycles
A woman in a medical uniform sits on a sofa and speaks directly to the camera about using a fertility tracking app with an irregular cycle. She holds her phone throughout the video, and text overlays appear on screen to emphasize her points. The video is shot in a bright, indoor setting with a plant in the background.
Live81 days
Natural Cycles
A studio-shot image features a dark purple wearable band centered against a soft pink gradient background. Above the band, the brand name and a short description are printed in dark text. A floating white notification bubble displays a status message, and a small green badge shows a temperature reading. An arrow points to the band with text offering a free item with a subscription.
Live49 days
Natural Cycles
A dark purple wearable band rotates slowly against a soft pink gradient background. The brand name and a headline about contraception appear at the top, while a small text bubble highlights a free offer with a subscription. The video maintains a clean, minimalist aesthetic throughout.
Live49 days
Natural Cycles
A medical advisor sits in a chair and speaks directly to the camera about a new product for tracking perimenopause. Text overlays appear on screen throughout the video to highlight key points of her explanation. The video concludes with a call to action to look up the product.
Live35 days
Natural Cycles
A doctor stands in front of a plain background and explains the definition and symptoms of perimenopause. She uses a graph to illustrate hormonal fluctuations and then demonstrates the Natural Cycles app on a phone screen to show how it tracks symptoms and cycle data. The video concludes with a call to action to take an assessment on the brand's website using a discount code.
Live35 days
Natural Cycles
A woman speaks directly to the camera in a casual setting, explaining the difference between period tracking apps and a regulated digital contraceptive. She uses hand gestures and holds a small microphone while text overlays appear on screen to highlight key points. The video includes screenshots of the app's interface to demonstrate how it works.
Live33 days
Natural Cycles
A reproductive psychiatrist speaks to the camera about a fertility tracking app. The video alternates between her talking and screen recordings of the app's interface, which are overlaid with hand-drawn annotations and diagrams explaining how it works. The creative highlights the app's features for both birth control and pregnancy planning.
Live31 days
Natural Cycles
A lifestyle image shows a person holding a pink pilates ring in a room with yoga mats in a basket and a dumbbell on the floor. Large white text overlays the image, stating that the viewer's Oura ring already tracks workouts, followed by a call to action to discover how it can track fertility status. A small legal disclaimer is printed at the bottom.
Live24 days
Natural Cycles
A clean, minimalist advertisement featuring a smartphone displaying a fertility tracking app interface. To the left of the phone, bold text highlights the product's core function and scientific backing, accompanied by a five-star rating and a mention of its user base. The background is a soft, neutral gradient, keeping the focus entirely on the app's interface and the brand's value proposition.
Live21 days
Natural Cycles
The video features a digital contraceptive app, showcasing its interface and scientific backing. A woman holds a phone displaying the app, highlighting its non-invasive nature and hormonal-free approach. The ad includes a comparison chart against other contraceptive methods and emphasizes its certification as a medical device. It concludes with a call to action to learn how the subscription service works.
Live20 days
Natural Cycles
This carousel ad introduces a digital contraceptive app. The first card shows the app interface on a phone with a high rating and review count. The second card features a woman holding the phone, highlighting the app's hormone-free nature and efficacy. The third card presents a comparison table of contraceptive methods. The final card shows a hand holding the phone with a call-to-action button.
Live16 days
Natural Cycles
This carousel ad for a birth control app features four cards. The first card introduces the app as an FDA-cleared, hormone-free alternative, showing the app interface and a wearable band. The second card explains the temperature-tracking process and compatibility with other wearables. The third card shows a woman holding her phone, highlighting benefits like no side effects. The final card displays social proof with user numbers and app store ratings.
Live5 days
Natural Cycles

Headline, on 13 of its 45 ads

Counted over its 45 filed ads

Visual formats

Hooks it opens on

How Natural Cycles makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Natural Cycles's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Natural Cycles advertises on Facebook and Instagram

The library holds 45 ads from Natural Cycles in Healthcare, and 185 running on its Meta pages now. Its most common visual formats are Headline (13 ads), UGC Selfie (12) and Text Overlay (11). Its ads most often open on Question (12 ads), Direct address (7) and Bold claim (5) hooks. Its ads stay up a median 5 days, 0.4× the Healthcare median of 14 days.

Brands like Natural Cycles

Other Healthcare brands filed in the library.

All Healthcare ads

Ask Claude about Natural Cycles

Claude or ChatGPT searches its 45 ads here, reads them and answers with real creatives, each with how long it ran.

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