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PayPalFinance / Fintech

PayPal ads: 37 winning Facebook and Instagram ads

Every PayPal ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 94 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
508
Median run
37 days
Against Finance / Fintech’s 15-day median
2.5×
In the library: 16 statics, 21 videos
37 ads
Ask Claude about PayPal (opens Claude in a new tab)Meta Ad Library page of PayPal (opens in a new tab)

Longest run

Longest run: 94 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

PayPal ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

37 ads

A vibrant lifestyle photo shows a smiling woman wearing sunglasses and a pink top, looking excited. Overlaid on the image is a central graphic featuring a progress ring around a pair of sunglasses, indicating a payment installment plan. Below this, a prominent blue button displays the brand name, and small text at the bottom provides legal disclaimers.
Live94 days
PayPal
A vibrant lifestyle photo shows a smiling woman wearing sunglasses outdoors against a bright sky. Overlaid in the center is a dark, rounded square containing a circular progress bar with a product image of sunglasses and the text 'Payment 1 of 4'. Below this, a bright blue button displays the brand name, while the top of the image features bold white text explaining the payment service.
Live94 days
PayPal
A clean, white-background advertisement featuring a large, bold headline about paying later at millions of brands. Below the headline, a collection of well-known brand logos is displayed, followed by a central image of a stainless steel grill. A bright blue pill-shaped button with the brand name is positioned under the grill, followed by a call-to-action and a small disclaimer at the bottom.
Live94 days
PayPal
This video shows a person wearing sneakers, followed by a series of product shots of different shoes. Text overlays appear throughout, highlighting the ability to pay in installments. The video concludes with a call to action and logos of various retailers.
Live94 days
PayPal
A video showing a man moving a sofa into a room, followed by a close-up of a phone screen displaying a payment interface. The text on screen highlights the payment options and benefits. The ad concludes with a call to action to use the service for shopping.
Live94 days
PayPal
This video promotes a payment service by showing various sneakers being worn or displayed. The ad uses text overlays to explain the benefit of paying in four installments without interest or fees. It concludes by showing the brand logo alongside several retail partners.
Live94 days
PayPal
A clean, white-background graphic features a bold headline at the top about paying later. Below, a collection of well-known brand logos is arranged in a grid. A large, light blue pill-shaped button with the brand name sits prominently in the lower half. A small disclaimer about approval and eligibility is printed at the very bottom.
Live94 days
PayPal
The video shows a man happily moving a new sofa into his living room, highlighting the ease of purchasing furniture. It then transitions to a clean, digital interface showing a payment plan option on a phone screen. The ad emphasizes the flexibility of paying for large purchases over time without upfront costs or late fees.
Live92 days
PayPal
A high-angle, close-up shot shows a hand tapping a blue PayPal debit card onto a black payment terminal. The scene is set on a kitchen counter, with fresh produce like potatoes and squash, a small jar, and a leather wallet arranged around the terminal. Small text at the bottom provides legal disclosures regarding rewards and card issuance.
Live66 days
PayPal
The video features a hand holding a blue debit card against a white background, followed by quick cuts of people shopping in stores and online. The text on screen highlights the benefit of earning 5% back. The video ends with a phone screen showing the card and a final call to action.
Live66 days
PayPal
A close-up, first-person perspective shows a hand holding a blue debit card in front of a gas pump. The card features the brand name and logo prominently. Small, fine-print text at the bottom of the image details the rewards and issuing information.
Live65 days
PayPal
A top-down view of a football, a blue jersey, and a black water bottle resting on green artificial turf. Large white text is centered over the items, with a blue pill-shaped button containing the brand name below it.
Live63 days
PayPal
A top-down view of a football, a blue jersey, and a water bottle arranged on a green turf surface. Large white text overlays the center, encouraging viewers to prepare for the upcoming football season. A blue button with the brand name is positioned below the text, highlighting a flexible payment option.
Live63 days
PayPal
A clean white background features a list of four hand-gesture emojis representing ways to say I love you. The first three are common gestures, while the fourth shows hands holding a PayPal debit card with the caption 'I'll get this one.' Small print at the bottom details the rewards program terms.
Live55 days
PayPal
A woman wearing sunglasses smiles broadly in an outdoor setting, serving as the background for a graphic overlay. Three dark, rounded square tiles are centered on the image, showing a request for money, a confirmation checkmark, and a checkout option. Large white text sits above and below these tiles, and the brand logo appears at the bottom with a call to action.
Live45 days
PayPal
This video ad promotes a rewards feature within the PayPal app. It begins with text on a plain background, followed by a montage of various products from popular brands. The video then shows a screen recording of the PayPal app interface, highlighting a specific offer and reward percentage. The ad concludes with a final call to action on a plain background.
Live45 days
PayPal
A lifestyle image shows a person holding a smartphone in their hands, with a soft-focus background. Overlaid on the image are three dark square tiles displaying transaction status icons and text, alongside bold white text highlighting the security and privacy benefits of the service. The brand logo is prominently displayed in the center, followed by a call to action and a final reassuring statement about financial privacy.
Live40 days
PayPal
The video opens with a black background and white text stating the brand's offer. It then transitions to a series of quick, bright shots showcasing various products like shoes, makeup, and accessories from different brands. The video concludes with a screen recording of the PayPal app showing a reward offer, followed by a final call to action on a black screen.
Live40 days
PayPal
A lifestyle image shows a person holding a smartphone, with two friends laughing in the blurred background. Overlaid on the image are three dark square tiles displaying transaction statuses and a checkmark, alongside bold white text highlighting the security of the service. The brand logo is prominently placed in the center, with a call to action at the bottom.
Live37 days
PayPal
The creative shows a central white box framed by blue gift-wrapped boxes with ribbons. Inside the white box, bold black text announces holiday deals, followed by a sub-headline encouraging users to get started in the app. Below this, logos for Home Depot, Nordstrom, and Target are displayed, with a large blue button at the bottom featuring the brand name.
Live7 days
PayPal

Headline, on 13 of its 37 ads

Counted over its 37 filed ads

Visual formats

Hooks it opens on

How PayPal makes its ads

What its ads are built from, by type, counted over the ads we have read.

What PayPal's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How PayPal advertises on Facebook and Instagram

The library holds 37 ads from PayPal in Finance / Fintech, and 508 running on its Meta pages now. Its most common visual formats are Headline (13 ads), Animation (7) and Bento Grid (7). Its ads most often open on Direct address (9 ads), Bold claim (7) and Contrast (4) hooks. Its ads stay up a median 37 days, 2.5× the Finance / Fintech median of 15 days.

Brands like PayPal

Other Finance / Fintech brands filed in the library.

All Finance / Fintech ads

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