AdSwipeFile

Refreshed Nov 12, 2026

Point ads

The hooks, angles and offers behind Point’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Point’s Meta page
491
Median runHow long its ads stay up
7 days
Against Finance / FintechNiche median 17 days
0.4×

The messages Point keeps paying for

Same idea, new creatives

  • “Real homeowners share how equity made a difference”

    3 ads
    Point ad: “Real homeowners share how equity made a difference”Point ad: “Real homeowners share how equity made a difference”Point ad: “Real homeowners share how equity made a difference”

    Running since May 2026.

  • “Catch the value your home is glowing with”

    2 ads
    Point ad: “Catch the value your home is glowing with”Point ad: “Catch the value your home is glowing with”

    Running since Aug 2026.

  • “Make room for the unexpected”

    2 ads
    Point ad: “Make room for the unexpected”

    Running since Aug 2026.

How Point builds them

32 ads

What Point's ads are made of, row by row.

Free with an account.

Longest running

All 32

The Point ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

32 ads

Ask your agent about these ads
The video displays a series of customer testimonials presented as text cards on a blue background. Each card features a quote from a homeowner about their financial situation, their name, and their location. The testimonials are followed by a final screen that presents the product's benefits and a call-to-action button.
Active · 189 days
Point
This video features a series of customer testimonials presented as scrolling quote cards on a blue background. Each card includes a quote about financial relief, the customer's name, and their location. The video transitions to a final screen that presents the product's benefits and a call-to-action button.
Active · 153 days
Point
The video features a series of customer testimonials presented as text quotes on a clean, blue background. Each quote is accompanied by the customer's name and location, highlighting their positive experiences with the service. The ad transitions to a final screen that presents the product's core benefits and a call-to-action button, encouraging viewers to explore their options.
Active · 148 daysVideo
Point
The creative features a parody of Edvard Munch's 'The Scream' painting, framed and hanging on a white wall. The sky in the painting is filled with financial terms like 'DEBT', 'PAYMENT DUE', and 'INTEREST', while the central figure holds a paper 'ACCOUNT STATEMENT' showing a large total balance and 'DUE NOW' in red. Below the painting, a headline encourages the viewer to manage their debt.
Active · 98 days
Point
A classic painting of a woman sitting in a room is framed in gold, with modern elements added to the scene. A laptop displaying mortgage rates, a phone, and stacks of papers labeled 'Please Review' and 'Still waiting' are placed around her. Below the frame, a single line of text offers a new perspective on financial options.
Active · 98 days
Point
A static illustration shows a man in a field at night, using a butterfly net to catch glowing dollar signs floating from a house. The scene is whimsical and calm, with jars on the ground filled with captured currency. The brand logo and a headline are at the top, while legal disclosures and a rating are at the bottom.
Active · 98 days
Point
The ad features a parody of the American Gothic painting, showing a couple looking stressed while holding a renovation estimate and a to-do list. The man holds a pitchfork and a paper listing high costs for home repairs, while the woman holds a mug and paint swatches. Below the image, a headline encourages the viewer to make room for the unexpected.
Active · 98 days
Point
A classic painting of a woman is presented inside an ornate gold frame, with modern financial documents and sticky notes superimposed over the artwork. The woman holds an account statement showing a large total debt, while sticky notes express frustration with budget constraints and due dates. The overall composition uses the art piece to metaphorically represent being trapped by financial obligations.
Active · 98 days
Point
A classic painting of a woman sitting in a room is framed and placed on a grey wall. Inside the painting, the woman is surrounded by stacks of papers, calendars, and a laptop showing rising mortgage rates, suggesting financial stress. Below the framed painting, a line of text offers a different perspective on financial options.
Active · 89 days
Point
An animated illustration shows a man in a night-time garden using a net to catch glowing coins floating near his house. The coins are gathered into glass jars on the grass, representing the value of home equity. The scene is calm and metaphorical, with text overlaid at the top and bottom of the frame.
Active · 79 daysVideo
Point
A classic painting of a woman is displayed in an ornate gold frame against a dark green wall. The woman holds a document labeled 'Account Statement' that lists various debts and a total debt amount. Several sticky notes are attached to the painting, each with handwritten text about financial stress and budgeting.
Active · 72 days
Point
A man stands in a workshop and speaks directly to the camera about accessing cash from his home equity. The video transitions to a screen recording of the brand's website, showing the application form and key benefits. The man reappears at the end to share his positive experience.
Active · 17 days
Point
A man speaks directly to the camera about the difficulties of accessing home equity through traditional banks, such as credit score requirements and debt-to-income ratios. The video features a split-screen layout where the man's testimonial is paired with a loan application form being rejected and later a branded graphic detailing the product's benefits. The ad concludes with the brand's logo and website.
Active · 17 daysVideo
Point
A vertical illustration shows a man standing at a desk with a laptop, looking at a basket overflowing with paperwork. A large, warm-toned painting of a desert landscape with a key icon hangs on the wall behind him. The brand logo is at the top, and a Trustpilot rating is displayed below the main headline.
Active · 17 days
Point
A clean, minimalist graphic on a white background features a stylized illustration of houses along a winding road in warm, autumnal tones. Above the illustration, a headline asks a question about home equity, followed by a subheadline about using that equity. Below the illustration, two checkmark-adorned points highlight financial benefits, with legal disclaimers at the very bottom.
Active · 7 days
Point
The creative shows a collection of notes, a calendar, and receipts pinned to a wall, representing a busy family schedule and household expenses. Below this collage, a large headline and a sub-headline explain the value of home equity. The overall aesthetic is organized and warm, suggesting a solution for managing seasonal financial demands.
Active · 7 days
Point
A clean, light-colored graphic features a central illustration of a house surrounded by fruit trees and a basket of oranges, symbolizing harvest. Above the illustration, a headline in dark text introduces the concept of home equity. Below the headline, a Trustpilot rating is displayed, and at the bottom, small text provides regulatory information.
Active · 7 days
Point
A stylized illustration shows a man working at a desk with a laptop, while a basket overflowing with papers sits nearby. A large window behind him reveals a sunny landscape with a key icon. The text above the illustration presents the core value proposition, followed by a Trustpilot rating.
Active · 7 days
Point
A digital illustration depicts a man standing at a desk, working on a laptop while a basket overflowing with paperwork sits nearby. A large window behind him shows a sunny, peaceful landscape with a key icon. The text at the top presents the main benefit, followed by a Trustpilot rating.
Active · 7 days
Point
A clean, light-colored graphic features a central illustration of a house surrounded by fruit trees and a basket of oranges, symbolizing growth and harvest. Above the illustration, bold text presents a message about home equity, followed by a sub-headline encouraging the viewer to unlock their home's value. The brand logo sits at the very top, and small legal disclaimers are placed at the bottom.
Active · 7 days
Point

How Point makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Point's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Point advertises on Facebook and Instagram

The library holds 32 ads from Point in Finance / Fintech, and 491 running on its Meta pages now. Its most common visual formats are Illustration (23 ads), Headline (20) and Branded Asset (5). Its ads most often open on Aspirational (10 ads), Relatability (7) and Belief (6) hooks. Its ads stay up a median 7 days, 0.4× the Finance / Fintech median of 17 days.

Brands like Point

Point by format

Point by hook

Niche