AdSwipeFile

Refreshed Nov 12, 2026

State Farm ads

The hooks, angles and offers behind State Farm’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn State Farm’s Meta page
289
Median runHow long its ads stay up
73 days
Against Finance / FintechNiche median 17 days
4.3×

The messages State Farm keeps paying for

Same idea, new creatives

  • “Need help understanding your insurance?”

    2 ads
    State Farm ad: “Need help understanding your insurance?”State Farm ad: “Need help understanding your insurance?”

    Running since Jun 2026.

  • “Writing your next chapter?”

    2 ads
    State Farm ad: “Writing your next chapter?”State Farm ad: “Writing your next chapter?”

    Running since Jun 2026.

  • “A learner's permit is right around the corner”

    2 ads
    State Farm ad: “A learner's permit is right around the corner”State Farm ad: “A learner's permit is right around the corner”

    Running since Sep 2026.

How State Farm builds them

31 ads

What State Farm's ads are made of, row by row.

Free with an account.

Longest running

All 31

The State Farm ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

31 ads

Ask your agent about these ads
The video opens with a drone shot of a family loading a red car for a trip. It then transitions to a red background with a beige circle, where a car illustration appears, followed by the brand logo and a call to action.
Active · 156 days
State Farm
The video opens with a meme of a cat looking confused with math equations overlaid, asking if insurance feels unclear. It then cuts to a man in a beige blazer speaking directly to the camera, pointing at the viewer while explaining that the brand has resources to help them understand insurance. The video ends with a red screen showing the brand logo and its slogan.
Active · 156 days
State Farm
The video begins with a suburban street scene showing cars driving by. It then transitions to a solid red background where a beige circle appears, and a car graphic slides into view. Text appears on the screen to highlight the ease of getting insurance.
Active · 156 days
State Farm
A short video shows a man and a woman in a car, with the man gesturing as if talking about driving. The scene then transitions to a red background with a graphic of a minivan and text addressing multiple drivers. The ad concludes with the brand logo and a call to action to get a quote.
Active · 156 days
State Farm
This video features a young woman smiling and holding up car keys while sitting in a car, followed by a woman driving a car while wearing sunglasses. The text on screen addresses the viewer's concern about adding a teen driver to their insurance plan. The video concludes with the brand's logo on a red background.
Active · 156 days
State Farm
The video opens with a close-up of a person's eyes looking confused, with text asking if the viewer needs help understanding their insurance. It then cuts to a young man smiling while using his smartphone, with text explaining that the brand has online resources and agents available to assist. The video concludes with the brand's logo and slogan on a solid red background.
Active · 156 days
State Farm
A woman sits in the driver's seat of a new car at a dealership, talking to a salesperson who holds a clipboard. She then smiles and grips the steering wheel, excited about her purchase. The final scene shows the brand logo on a red background with a tagline.
Active · 156 days
State Farm
The video features a split-screen layout. The top half shows a black-and-white close-up of a person's eyes looking around, while the bottom half shows a person smiling while using a smartphone. Text appears on screen to address the viewer's potential confusion about insurance, followed by a solution.
Active · 154 daysVideo
State Farm
A man sits in a chair wearing headphones and humming along to music while swaying. Text on screen presents a POV scenario about saving money on insurance coverage by bundling. The scene is set in a casual living room environment.
Active · 154 days
State Farm
The video opens with a drone shot of a suburban neighborhood, which then transitions to a bright red background. A graphic of a car appears, and text overlays appear sequentially to present the brand's value proposition. The ad concludes with the brand's logo and a call to action on the same red background.
Active · 154 daysVideo
State Farm
This video shows a woman sitting in the driver's seat of a new car at a dealership, smiling and turning the steering wheel. A salesperson stands outside the open car door, holding a clipboard and talking to her. The video features text overlays throughout, beginning with a question about starting a new chapter and ending with a brand slogan on a red background.
Active · 149 daysVideo
State Farm
A short video shows a person's hand using a smartphone on a busy street. The scene transitions to a bright red background where a woman in a red shirt appears, accompanied by text. The video concludes with the brand logo and a call to action on the same red background.
Active · 73 days
State Farm
A woman smiles while driving a car, followed by a transition to a red background where a woman in a red shirt appears inside a circular frame. The text on the screen encourages bundling home and auto insurance to save money. The ad concludes with the brand logo and a call to action to learn more.
Active · 73 days
State Farm
A man stands in a living room with his arms outstretched, looking upward with a blissful expression as if experiencing a moment of relief or peace. A white text box at the bottom of the screen displays a message about protecting a growing family with quality coverage. The video is a short, looping clip that emphasizes a feeling of security and well-being.
Active · 73 daysVideo
State Farm
A man in a red shirt stands in a living room with his arms outstretched, looking up with a peaceful expression. He repeatedly jumps up and down on a grey couch while the camera remains fixed on him. A white text box is overlaid on the center of the screen throughout the video.
Active · 73 days
State Farm
A young girl smiles at the camera in an outdoor setting. The scene transitions to a bright red background with white text that addresses the upcoming milestone of a learner's permit. A grey minivan appears on screen as the text invites the viewer to talk about insurance options. The ad concludes with the brand logo and a call to action to learn more.
Active · 73 days
State Farm
The video opens with a drone shot of a suburban house and a red car parked in the driveway. It then transitions to a bright red background with a circular cutout that reveals a car, followed by the brand logo and a call to action. The text on screen highlights the benefits of bundling home and auto insurance.
Active · 73 days
State Farm
A person holds a smartphone in a busy street scene, then the screen transitions to a solid red background with a cream-colored circle. A woman in a red shirt appears within the circle, and text appears above her. The video ends with the brand logo and a call to action on a solid red background.
Active · 72 daysVideo
State Farm
The video opens with a drone shot of a suburban house, then transitions to a red background with a circular cutout. A car appears in the cutout as text appears above it. The ad concludes with the brand logo and a call to action on a solid red background.
Active · 72 daysVideo
State Farm
A young girl smiles at the camera while standing in a driveway. The video then transitions to a red background with a graphic of a car and text about a learner's permit. The final scene shows the brand logo and a call to action on a solid red background.
Active · 72 daysVideo
State Farm

How State Farm makes its ads

What its ads are built from, by type, counted over the ads we have read.

What State Farm's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How State Farm advertises on Facebook and Instagram

The library holds 31 ads from State Farm in Finance / Fintech, and 289 running on its Meta pages now. Its most common visual formats are Branded Asset (11 ads), Text Overlay (9) and Cinematic B-Roll (5). Its ads most often open on Relatability (9 ads), Question (7) and Direct address (3) hooks. Its ads stay up a median 73 days, 4.3× the Finance / Fintech median of 17 days.

Brands like State Farm

State Farm by format

State Farm by hook

Niche