Refreshed Nov 12, 2026

The hooks, angles and offers behind Wealthsimple’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Wealthsimple’s Meta page
410
Median runHow long its ads stay up
2 days
Against Finance / FintechNiche median 17 days
0.1×

How Wealthsimple builds them

46 ads

What Wealthsimple's ads are made of, row by row.

Free with an account.

Longest running

All 46

The Wealthsimple ads that ran longest.

Free with an account.

A digital graphic features a smartphone displaying a banking app interface with a large balance and monthly interest earnings. The background is a soft gradient with stylized, floating metallic coins. Bold text at the top highlights the account's primary benefit, while fine print at the bottom provides regulatory disclosures.
Active · 57 days
A young woman speaks to the camera in her living room, sharing two things that bring her joy. She uses a greenscreen effect to display app interface screenshots and personal photos behind her as she explains the benefits of an international money transfer service. The video concludes with a brand logo and a final message about making a loved one's day brighter.
Active · 57 daysVideo
A clean, professional advertisement featuring a comparison table between a specific chequing account and traditional big banks. The background is a soft, gradient beige with stylized metallic coin icons in the corners. A central, semi-transparent white box displays four key financial metrics, highlighting the advantages of the featured account over standard banking options.
Active · 57 days
This video features three different creators sharing their excitement about a new black credit card. Each creator holds the card up to the camera while talking about its benefits, such as cash back and no foreign transaction fees. The video uses quick cuts between the creators to maintain a high-energy, enthusiastic tone throughout.
Active · 46 daysVideo
A young woman sits at a desk, holding a black credit card and speaking directly to the camera. She gestures with her hands while text appears on screen to highlight the card's features. The video focuses on the card's benefits, such as cash back and waived fees, presented in a casual, conversational style.
Active · 46 days
A man in a puffer jacket and sunglasses struggles to carry a giant, oversized version of a black metal credit card through a doorway. The image uses a humorous visual metaphor to emphasize the card's heavy, premium material. Text at the top sets the scene, while legal fine print appears at the bottom.
Active · 29 days
The creative is a digital mockup of a text message conversation on a smartphone screen. The conversation shows an unknown contact asking about a metal card, followed by the user's dismissive response and the contact's persistent question about cash back on tires. A photo of a black metal credit card is embedded in the chat thread.
Active · 29 days
A man sits in a room and speaks to the camera about a savings offer, with screen recordings of the app interface appearing to illustrate his points. He explains the benefits of a high-interest savings account and a credit card, showing how to transfer money and manage the account. The video uses text overlays to highlight key features and the offer details.
Active · 24 days
A man stands on an outdoor basketball court, presenting a choice between three life-changing options. He then explains that he would choose the million dollars, and reveals that the brand is giving away that amount to one Canadian every month. He demonstrates how to enter by opening a free chequing account on his phone, highlighting the lack of minimum deposits and the interest rate.
Active · 15 days
A man stands on an outdoor basketball court and presents a list of three life-changing choices, ultimately selecting the option to receive one million dollars. He then explains how the viewer can enter a monthly giveaway by opening a free chequing account with the brand. The video features the man speaking directly to the camera, with text overlays highlighting the giveaway details and instructions.
Active · 15 daysVideo
A woman in a blazer walks toward a gold armored truck branded with a financial company's name. She speaks to the camera about a sweepstakes opportunity, then transitions to a screen recording of the company's app showing account details. The video ends with her climbing into the truck.
Active · 15 days
A man sits in a chair and recounts his disbelief at winning a contest, while a video on his phone shows two women reacting to the news. The video cuts to a dark blue background with white text explaining how to enter the contest. The creative uses a testimonial-style interview to build trust and excitement before presenting the contest details.
Active · 15 days
A man sits in a chair and tells the camera he is the winner of a monthly prize. He then shows his phone screen, which displays a video call with friends who are celebrating his win. The video cuts between the man's reaction and the joyful reactions of his friends on the call. The final scene shows the brand logo and a call to action on a dark background.
Active · 15 days
A video shows a woman on a video call on her phone, reacting with disbelief and joy to news that she has won a condo. The scene then cuts to a dark blue background with large, bold text explaining how to enter a monthly contest to win a prize. The creative uses a testimonial-style interaction to build excitement before presenting the offer.
Active · 15 days
A woman stands in front of a gold-colored armored truck, explaining a sweepstakes promotion. The video then transitions to a screen recording of the Wealthsimple app, showing the registration process and the mechanics of earning entries by saving money. The ad concludes with the woman back in front of the truck, directing viewers to click the link.
Active · 15 days
This video features a woman from a financial brand calling a customer to inform them they have won a million dollars. The ad alternates between the woman sitting in an office and a video call on a phone screen showing the customer reacting to the news. The creative concludes with the woman and her team celebrating the announcement.
Active · 15 daysVideo
This video features employees of a financial company discussing improvements made to their trading platform's speed. The creative opens with a text-based hook acknowledging user feedback about slow trade execution. Throughout the video, team members explain how they re-engineered the system, supported by shots of them working in an office and screen recordings of the app's interface.
Active · 14 days
A man in a suit stands in a bright, minimalist studio, presenting a giveaway from a financial brand. He holds a gold tray as coins fall onto it, then shows a gold coin in his palm, and finally gestures toward a large bank vault filled with stacks of cash. The video uses a mix of live-action footage and motion graphics to highlight the prize, with text overlays explaining how to participate.
Active · 11 days
A man digs a hole in a lawn, pulls out gold coins, and then transitions to a kitchen setting to explain a giveaway. He holds up a gold coin and a branded card while speaking to the camera. Large text overlays appear throughout the video to emphasize the giveaway details and the call to action.
Active · 11 days
A woman speaks to the camera about teaching children financial responsibility. She demonstrates how to use an app to automate allowances, set spending limits, and reward good behavior. The video includes shots of her daughter using a branded debit card at a store and the two of them discussing money management at home.
Active · 2 days

How Wealthsimple makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Wealthsimple's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Wealthsimple advertises on Facebook and Instagram

The library holds 46 ads from Wealthsimple in Finance / Fintech, and 410 running on its Meta pages now. Its most common visual formats are UGC Selfie (22 ads), Text Overlay (16) and Headline (10). Its ads most often open on Bold claim (9 ads), Question (8) and Curiosity (6) hooks. Its ads stay up a median 2 days, 0.1× the Finance / Fintech median of 17 days.