Refreshed Nov 12, 2026

The hooks, angles and offers behind QuickBooks’ Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn QuickBooks’s Meta page
650
Median runHow long its ads stay up
3 days
Against App / SoftwareNiche median 19 days
0.2×

The messages QuickBooks keeps paying for

Same idea, new creatives

  • “Save 50% for 3 months”

    3 ads
    QuickBooks ad: “Save 50% for 3 months”QuickBooks ad: “Save 50% for 3 months”QuickBooks ad: “Save 50% for 3 months”

    Running since Oct 2026.

  • “Outdo your to-do list”

    2 ads
    QuickBooks ad: “Outdo your to-do list”QuickBooks ad: “Outdo your to-do list”

    Running since Sep 2026.

  • “We quit our jobs to start a viral pickle company”

    2 ads
    QuickBooks ad: “We quit our jobs to start a viral pickle company”QuickBooks ad: “We quit our jobs to start a viral pickle company”

    Running since Sep 2026.

How QuickBooks builds them

41 ads

What QuickBooks's ads are made of, row by row.

Free with an account.

Longest running

All 41

The QuickBooks ads that ran longest.

Free with an account.

A young woman in a kitchen apron demonstrates how to use an AI-powered accounting tool for her small business. She speaks to the camera while mixing batter, then switches to a laptop screen recording to show the interface. The video features a persistent offer badge in the top left corner and a small 'bake cam' inset showing a cake in the oven.
Active · 73 days
A split-layout ad featuring a smiling landscaper holding garden shears on the right side. The left side contains bold black text on a white background, highlighting a benefit of time savings. A green offer banner runs across the top of the image.
Active · 65 days
A vertical split-screen ad featuring a promotional offer on the left and a photograph of a smiling landscaper on the right. The left side contains a black box with a discount offer, a headline about saving time, and a call to action. The right side shows a man in work clothes holding gardening shears in an outdoor setting.
Active · 65 days
A woman sits in a director's chair in a studio, then on a couch in an office, using a laptop. The video shows her working and then transitions to screen recordings of a software dashboard. A green badge in the corner displays a discount offer throughout the video.
Active · 49 days
Two women stand in a home setting, speaking directly to the camera about their business. The video cuts between them talking and a close-up of a smartphone screen demonstrating an accounting app's automated transaction features. A persistent offer banner is visible in the top left corner throughout the video.
Active · 49 days
Two women stand in a home setting, speaking directly to the camera about their small business experience. The video features a mix of the creators talking and a screen recording of an accounting app interface. A persistent offer banner is displayed in the top right corner throughout the video.
Active · 48 daysVideo
This video features a dark blue background with animated text and a green offer banner at the top. It highlights the accuracy of the software with a statistic, followed by a demonstration of its automated features using short video clips of people working. The ad concludes with the brand logo and a final benefit statement.
Active · 42 days
A woman sits in a chair and works on a laptop in a bright, modern office setting. The video uses a split-screen layout with a blue branded sidebar on the left containing the brand logo and changing text, while the right side shows the woman and screen recordings of the software interface. The ad highlights features like AI agents for task management and access to expert help, ending with a call to action to get the product.
Active · 41 daysVideo
This video ad promotes accounting software by highlighting its accuracy and automated features. It opens with a large percentage statistic on a dark background, followed by text explaining the benefit of more accurate books. The video then demonstrates the software's interface, showing automated expense categorization and continuous accuracy checks, before ending with a call to action.
Active · 25 daysVideo
A clean, blue-gradient background features a green offer banner at the top. The brand logo and name are centered, followed by a value proposition about efficiency. A green call-to-action button is placed at the bottom.
Active · 23 days
A clean, blue-gradient background features a green offer banner at the top. The center displays the brand logo followed by a bold headline about organized bookkeeping and a sub-headline mentioning intelligent automation. A green call-to-action button sits at the bottom.
Active · 23 days
A couple, George and Claire Kittle, sit on a couch and share stories about their relationship and game day rituals. The video cuts between their conversation and clips of them at football games, with text overlays appearing throughout to highlight key points. The ad concludes with a branded screen featuring the logos of the San Francisco 49ers and QuickBooks.
Active · 22 daysVideo
A digital ad with a blue gradient background featuring the brand logo at the top. The center text highlights the benefit of automated bookkeeping, followed by a call-to-action button. A green banner in the top right corner displays a promotional offer.
Active · 22 days
A professional football player speaks directly to the camera while holding a football, introducing a local deli as the recipient of a 'game ball' award. The video cuts between the player's monologue and footage of the deli staff preparing sandwiches, highlighting the business's operations. The player then explains how the deli uses accounting software to manage their business, allowing them to focus on their craft. The ad concludes with the player playfully asking for a signature sandwich named after him.
Active · 22 daysVideo
A man in a dark vest stands outdoors leaning against the back of a black pickup truck, smiling while looking at his smartphone. Above him, on a light green gradient background, the brand logo and a two-line headline are displayed in dark text.
Active · 21 days
A man in a vest stands by his truck, looking down at his phone with a smile. Above him, against a light green background, the brand logo and two lines of text are displayed. The image conveys a sense of professional ease and organization.
Active · 18 days
A digital graphic with a blue gradient background features the brand logo at the top and center. A green banner in the top right corner displays a promotional offer. The center of the image contains a bold headline about efficiency, followed by a call-to-action button at the bottom.
Active · 15 days
A dark, cinematic close-up of a person's eyes looking forward, set against a blurred industrial warehouse background. Large white text centered above the face explains the product's benefit, while a green-tinted box in the bottom right corner displays a discount offer. A small, rounded grey button with a checkmark icon sits just above the person's eyes.
Active · 3 days
A video featuring a man in a factory setting, with text overlays explaining inventory management. The video transitions to a digital dashboard showing inventory metrics. The ad concludes with a promotional offer for the software.
Active · 3 days
A circular portrait of a bearded man working at a computer is centered at the top of a light grey background. Below the image, a customer testimonial is presented in large, dark text with a quote mark. The brand logo and a small disclaimer about the customer payment are positioned at the bottom.
Active · 3 days

How QuickBooks makes its ads

What its ads are built from, by type, counted over the ads we have read.

What QuickBooks's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How QuickBooks advertises on Facebook and Instagram

The library holds 41 ads from QuickBooks in App / Software, and 650 running on its Meta pages now. Its most common visual formats are Headline (20 ads), Offer-First Banner (12) and Text Overlay (12). Its ads most often open on Bold claim (11 ads), Belief (5) and Offer only (5) hooks. Its ads stay up a median 3 days, 0.2× the App / Software median of 19 days.