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Runna ads

The hooks, angles and offers behind Runna’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
49 days
Against Fitness / WellnessNiche median 30 days
1.6×

How Runna builds them

25 ads

What Runna's ads are made of, row by row.

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Longest running

All 25

The Runna ads that ran longest.

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SortLongest running

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25 ads

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A person's arm wearing a smartwatch is resting on a concrete step, with a smartphone lying on the ground nearby. White text overlays connect the devices to the brand's running coaching app. The image highlights the app's accessibility across both wearable and mobile platforms.
Active · 253 days
Runna
A man runs along a path in a park, filmed from the side as he jogs. Text appears over the video, first promising a half-marathon in 12 weeks, then explaining that this is possible because he downloaded the app and received a personalized plan. The video is a continuous shot of the runner.
Active · 253 days
Runna
A woman films herself running in various outdoor settings, including a park and by the water, while wearing athletic gear and headphones. A digital calendar-style overlay appears at the top of the screen throughout the video, showing different running and mobility sessions. The text 'I used to hate running... until I found Runna' is consistently displayed at the bottom of the screen.
Active · 253 days
Runna
A runner jogs along a wooded trail, viewed from behind. A floating UI element on the screen displays a pace tracker that shifts from 'Too slow' to 'Pace on point' as the runner continues. The video concludes with the brand logo and a call to action button.
Active · 227 days
Runna
A woman documents her journey from a beginner runner to completing a marathon. The video uses a series of selfie-style clips showing her training in different locations, with text overlays labeling each stage of her progress. The creative follows her transformation from the initial impulse to sign up for a race to crossing the finish line.
Active · 220 days
Runna
The creative is a digital interface mockup showing a quiz-style questionnaire for runners. It features three questions with selectable options, followed by an estimated race time result and a call-to-action button. The background is a light grey with a subtle topographic map pattern.
Active · 49 days
Runna
A runner in a black outfit and orange cap is captured mid-stride on a paved path in a park. An orange line drawing of a route map is overlaid on the runner's torso. Below the runner, a digital dashboard displays running metrics including distance, pace, and time.
Active · 49 days
Runna
This ad uses a three-part visual progression to show a runner's improvement over time. Each panel features a person running with an orange outline of a route overlaid, accompanied by stats for distance, time, and pace. The panels are labeled 'You now:', 'You in 6 weeks:', and 'You on Race Day:', illustrating a clear path from current status to a goal.
Active · 49 days
Runna
A three-panel comparison image showing a runner's progress over time. Each panel features a photo of a runner with an orange outline of their route, accompanied by stats for distance, time, and pace. The panels are labeled 'You now:', 'You in 6 weeks:', and 'You on Race Day:', illustrating a transformation from a casual run to a completed half-marathon.
Active · 49 days
Runna
The creative displays a stack of four colorful, rounded rectangular cards, each representing a different running training plan: Marathon, Half Marathon, 10K, and 5K. The 5K card is at the front and features a before-and-after time comparison, showing a transition from 32:26 to 29:12. Below this, a prominent black button invites the user to start their plan.
Active · 49 days
Runna
A black and white selfie of a young woman in athletic gear outdoors, with a red hand-drawn outline of a running route overlaid. The text 'DAY ONE' appears at the top in bold, and a digital data overlay shows distance, pace, and time metrics at the bottom.
Active · 49 days
Runna
The creative is a vertical graphic divided into five horizontal color-blocked sections, each representing a different running plan. Each section contains the name of the plan, its duration, and distance, accompanied by a black arrow icon on the right. The bottom section highlights the app itself, and a white pill-shaped button at the very bottom serves as the call to action.
Active · 49 days
Runna
A woman runs along a path in a park, blurred to show motion. A blue, semi-transparent card overlays the right side, detailing a 5K training plan with specific metrics like duration, frequency, and a time improvement projection.
Active · 49 days
Runna
A woman runs along a path in a park, shown from behind in a blurred motion shot. Overlaid on the right side is a vertical stack of five colorful, rounded rectangular buttons representing different running plans and the app itself. Each button includes a title, duration, and distance, with a right-pointing arrow icon.
Active · 49 days
Runna
The creative is a vertical graphic divided into five horizontal color-coded bands, each representing a different running training plan. Each band features the name of the plan, duration, and distance, accompanied by a right-pointing arrow button. The bottom section highlights the app's core value proposition and includes a prominent call-to-action button at the very bottom.
Active · 48 days
Runna
The creative is a static image designed as an interactive quiz interface on a dark background. It presents three questions about running goals, weekly frequency, and current 5K time, with selectable options highlighted in teal. At the bottom, it displays a calculated race time estimate and a call-to-action button to take the test.
Active · 46 days
Runna
A split-screen image compares a runner's progress over 12 weeks. The left side is black and white, showing stats from a 5km run, while the right side is in color, showing stats from a 21.1km run. A button at the bottom invites the viewer to start a training plan.
Active · 31 days
Runna
This ad features a smartphone displaying a training app interface alongside a smartwatch showing real-time running metrics. The background is a blurred image of a runner on a track. Text overlays highlight key features of the app, such as integrated workouts and progress tracking, with a clear headline asking about Hyrox training.
Active · 25 days
Runna
A person sits outdoors, holding a bright green sticky note with handwritten text in front of their chest. Around their neck hangs a marathon medal, and they hold another medal in their hands. The sticky note features the brand logo and a short, encouraging message.
Active · 1 day
Runna
A man in athletic gear runs along a city street, filmed from behind as he moves forward. Text appears on the screen, posing a question about running and providing the answer. The video maintains a consistent, steady pace throughout.
Active · 1 day
Runna

How Runna makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Runna's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Runna advertises on Facebook and Instagram

The library holds 25 ads from Runna in Fitness / Wellness. Its most common visual formats are Lifestyle Image (8 ads), Before and After (6) and Bento Grid (6). Its ads most often open on Contrast (6 ads), Question (4) and Relatability (3) hooks. Its ads stay up a median 49 days, 1.6× the Fitness / Wellness median of 30 days.

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