AdSwipeFile

Refreshed Nov 12, 2026

The Knot ads

The hooks, angles and offers behind The Knot’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn The Knot’s Meta page
547
Median runHow long its ads stay up
7 days
Against Consumer GoodsNiche median 18 days
0.4×

The messages The Knot keeps paying for

Same idea, new creatives

  • “What's your wedding vibe?”

    2 ads
    The Knot ad: “What's your wedding vibe?”The Knot ad: “What's your wedding vibe?”

    Running since Sep 2026.

How The Knot builds them

53 ads

What The Knot's ads are made of, row by row.

Free with an account.

Longest running

All 53

The The Knot ads that ran longest.

Free with an account.

Niche
Format
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Hook
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Status
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Winning means kept running: brands rarely keep paying for ads that lose.

53 ads

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A vertical image features a pink header with bold black text. Below, a photograph shows a smiling bride in a white lace dress being helped by two bridesmaids in matching robes.
Active · 231 days
The Knot
A bride in a white lace wedding dress stands in the center, laughing as two bridesmaids in light pink robes help adjust her dress and hair. The scene is bright and joyful, capturing a candid moment of wedding preparation. There is no text on the image itself.
Active · 217 days
The Knot
A vertical image features a bride in a white wedding dress looking at her reflection in a mirror. Above the image, a solid pink banner displays bold black text. The text serves as a listicle hook, promising five beauty upgrades for the home.
Active · 179 days
The Knot
A bright, sunny outdoor shot features a green and orange trolley parked in front of a rustic, weathered wooden building. The building has a balcony decorated with patriotic bunting, and a tall wooden observation tower rises behind it. The trolley is branded with its name and a website, and the text 'West's Best Tour' is visible on its side.
Active · 177 days
The Knot
A bride in a white wedding dress and veil stands before a mirror in a softly lit room. She is looking at her reflection and gently touching her face with her hand. The image captures a quiet, intimate moment of preparation.
Active · 176 days
The Knot
A top-down view shows a wedding invitation suite and a smartphone displaying a wedding website. The phone screen shows a couple in a field, matching the floral design on the paper invitations. A bright pink button with white text is overlaid at the bottom, prompting the user to collect RSVPs online.
Active · 158 days
The Knot
A person uses a laptop to scroll through a wedding website, demonstrating the different pages and sections to include. The video shows a series of screen recordings of a website template, with the person's hands visible on the keyboard. The hook is a text overlay on the screen.
Active · 158 days
The Knot
A woman speaks to the camera, sharing examples of unique and humorous content found on wedding websites. She shows screenshots of these websites, highlighting sections like a 'songs we will not play' list, a 'terms and conditions' page, and a 'red flags we ignored' section. The video aims to inspire viewers to personalize their own wedding websites using the platform's features.
Active · 158 days
The Knot
A woman speaks to the camera, sharing examples of unique and humorous content found on wedding websites. She shows screenshots of these websites, including a list of songs that will not be played, a humorous terms and conditions page, and a red flags page. The video uses a casual, conversational tone to encourage viewers to customize their own wedding websites.
Active · 158 daysVideo
The Knot
A warm-toned, romantic photograph shows a man kissing a woman on the cheek while she smiles and embraces him. Below the image, bold black text states that this is the perfect wedding gift. The overall aesthetic is polished and aspirational, focusing on the emotional connection between the couple.
Active · 120 days
The Knot
A close-up, warm-toned photograph shows a man kissing a woman on the cheek as she embraces him. The woman wears a distinctive gold ring shaped like a vintage watch on her finger. The scene is intimate and romantic, with soft lighting highlighting the couple.
Active · 119 days
The Knot
A person unboxes a set of wedding invitations, showcasing the various pieces including the main invite, RSVP card, and envelopes. The video highlights the design, paper quality, and color of the stationery as they are pulled from the box. The final shots display the complete invitation suite arranged on a table.
Active · 58 daysVideo
The Knot
A photo shows two women in white wedding attire dancing joyfully next to an Elvis impersonator in a sequined jumpsuit. A large, light-colored rectangular box is overlaid on the left side of the image, containing text and a call to action. Colorful, playful icons like music notes, balloons, and paint palettes are scattered around the frame.
Active · 57 days
The Knot
A newlywed couple is captured running along a beach at sunset, smiling and holding a large floral bouquet. The image is overlaid with a brand logo, a question about wedding style, and a call to action to take a quiz.
Active · 57 days
The Knot
A vertical image shows a close-up of people's legs and feet on a wooden floor covered in colorful confetti, suggesting a party or wedding reception. A white, rounded rectangular pop-up box, styled like a mobile phone notification, is centered over the image. The box contains a reminder message and two buttons labeled Options and Close.
Active · 57 days
The Knot
A stylized notification pop-up is centered over a candid, grainy photograph of a bride and groom sitting together. The pop-up mimics a phone alert with the title Reminder and a message about wedding planning. The background image shows the couple in sunglasses, with the bride holding a bouquet.
Active · 57 days
The Knot
A young woman sits on a couch, speaking directly to the camera about her wedding planning experience. She holds a small, decorative object while explaining how she managed her tasks. The video cuts between her talking and screen recordings of a wedding planning website, showing features like a budget advisor, vendor list, and checklist. The video ends with a branded screen promoting the platform's all-in-one planning services.
Active · 57 days
The Knot
A woman in a white feathered dress sits at a table with a drink, smiling while holding hands with a partner. Large white text is centered over the image, inviting the viewer to take a quiz to discover their wedding style. A smaller call-to-action button is positioned below the main text.
Active · 57 days
The Knot
A dark, candid photograph shows a bride and groom laughing and dancing closely at a wedding reception. Large white text is centered at the top, with a pink call-to-action link underneath it. The brand logo is positioned at the bottom center.
Active · 50 days
The Knot
A festive, candid-style photograph shows an Elvis impersonator dancing alongside two women in wedding attire at an indoor venue. A large, light-colored rectangular box is centered in the foreground, containing text that invites the viewer to take a quiz. Colorful, playful icons like music notes, a bell, and a paint palette are scattered around the image.
Active · 45 days
The Knot

How The Knot makes its ads

What its ads are built from, by type, counted over the ads we have read.

What The Knot's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How The Knot advertises on Facebook and Instagram

The library holds 53 ads from The Knot in Consumer Goods, and 547 running on its Meta pages now. Its most common visual formats are Lifestyle Image (22 ads), Headline (21) and Editorial (11). Its ads most often open on Question (6 ads), Aspirational (4) and How to (4) hooks. Its ads stay up a median 7 days, 0.4× the Consumer Goods median of 18 days.

Brands like The Knot

The Knot by format

The Knot by hook

Niche