AdSwipeFile

Refreshed Nov 12, 2026

ZOE ads

The hooks, angles and offers behind ZOE’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn ZOE’s Meta page
217
Median runHow long its ads stay up
1 day
Against Fitness / WellnessNiche median 30 days
0.0×

The messages ZOE keeps paying for

Same idea, new creatives

  • “Inflammation?”

    2 ads
    ZOE ad: “Inflammation?”ZOE ad: “Inflammation?”

    Running since Oct 2026.

  • “COULD THIS BE BEHIND YOUR WEIGHT GAIN?”

    2 ads
    ZOE ad: “COULD THIS BE BEHIND YOUR WEIGHT GAIN?”ZOE ad: “COULD THIS BE BEHIND YOUR WEIGHT GAIN?”

    Running since Oct 2026.

How ZOE builds them

54 ads

What ZOE's ads are made of, row by row.

Free with an account.

Longest running

All 54

The ZOE ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
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Winning means kept running: brands rarely keep paying for ads that lose.

54 ads

Ask your agent about these ads
A vertical graphic features the word 'Inflammation?' repeated in fading orange text in the background. In the center, a circular petri dish contains orange, cell-like structures with a dashed line running vertically through them, pointing to labels for 'Bloating?', 'Weight gain?', and 'Brain fog?'. A yellow button at the bottom invites the viewer to 'Take the quiz'.
Active · 35 days
ZOE
A man sits at a table and speaks directly to the camera about the benefits of focusing on food quality over calories for weight loss and gut health. The video then transitions to a screen recording of a mobile app interface where a user interacts with a quiz to personalize their health goals. The ad concludes with a call to action to take the quiz.
Active · 35 daysVideo
ZOE
A woman in a kitchen explains how a nutrition app helps her add healthy foods to her meals instead of restricting them. She demonstrates the app's interface, showing how it scores her food and suggests additions like nuts and cacao nibs. The video concludes with a prompt for the viewer to take a free quiz to see what the app can do for them.
Active · 35 daysVideo
ZOE
This video features a series of clips showing various food bowls, meals, and people talking to the camera about their weight loss journey. The video uses text overlays to highlight the problems with traditional diets and the benefits of the ZOE app. The ad concludes with a screen recording of the app's quiz interface and a final call to action.
Active · 35 daysVideo
ZOE
This video features several women sharing their personal experiences with weight loss and health improvements. It includes screen recordings of a health app interface, showing a quiz and personalized health summaries. The video uses text overlays to highlight key points and customer testimonials to build credibility.
Active · 35 daysVideo
ZOE
This video features a man discussing his past diet compared to his current one, followed by a montage of healthy meals and app interface demonstrations. A woman shares her positive experience with the app, and a man concludes by encouraging viewers to take a free quiz. The video uses a mix of talking head footage, screen recordings of the app, and clips of food preparation to explain the service.
Active · 35 daysVideo
ZOE
This video features a series of testimonials from women sharing their positive experiences with a health app. The creative shows them exercising, eating healthy meals, and interacting with the app's interface on a phone. The hook is a text overlay that poses a question about the secret to their success.
Active · 35 daysVideo
ZOE
A digital illustration depicts a woman in a brown lounge set looking unhappy while holding her stomach. To her left, a list of symptoms is presented with icons, including bloating, fatigue, and irregular bowel movements. A yellow button at the bottom invites the viewer to learn more about the app.
Active · 35 days
ZOE
This video features several customers sharing their personal experiences with a gut health program. The creative alternates between close-up shots of these individuals speaking to the camera and screen recordings of the brand's app, which shows food choices and health summaries. The hook is a personal statement about struggling with weight despite a healthy diet.
Active · 35 daysVideo
ZOE
A hand places various grocery items on a wooden table, then scans them using a mobile app. The app displays a nutritional score and processing risk for each item, comparing two products side-by-side. The video ends with a call to action to take a quiz.
Active · 35 daysVideo
ZOE
A static graphic features a repeating, faded background text of the word 'Inflammation?' in yellow. In the center, a circular petri dish image contains orange, bubbly biological matter with a vertical dotted line pointing to three labels: 'Bloating?', 'Weight gain?', and 'Brain fog?'. A yellow button at the bottom reads 'Take the quiz'.
Active · 34 days
ZOE
A close-up, top-down view of a bowl of cereal submerged in milk. Large, bold white text is centered over the food, posing a question about the cause of weight gain. A bright yellow button sits below the text, inviting the viewer to take a quiz.
Active · 30 days
ZOE
A close-up, top-down view of a bowl of cereal in milk serves as the background for this ad. Large, bold white text is centered over the image, posing a direct question about weight gain. A bright yellow button with black text at the bottom invites the viewer to take a quiz.
Active · 30 days
ZOE
A static image on a light background shows two bowls of food side-by-side. The left bowl contains plain cereal with milk, while the right bowl features a vibrant yogurt parfait topped with berries, bananas, and nut butter. A bold question is printed at the top, and a bright yellow button at the bottom invites the viewer to take a quiz.
Active · 25 days
ZOE
A close-up selfie of a woman wearing glasses, smiling gently at the camera in a home setting. White text boxes are overlaid on the image, featuring a personal testimonial about weight loss and a call to action to take a quiz. A small disclaimer about the results is printed at the very bottom.
Active · 25 days
ZOE
A split-screen style image shows two bowls of food side-by-side on a plain background. The left bowl contains plain, brown cereal flakes in milk, while the right bowl features a vibrant yogurt bowl topped with fresh berries, banana slices, and seeds. A bold headline at the top asks a provocative question, and a bright yellow button at the bottom invites the viewer to take a quiz.
Active · 25 days
ZOE
This video features a woman in a kitchen explaining her experience with dieting and how she stopped counting calories. It then transitions to various shots of food, app interface screens showing personalized meal scores, and a testimonial from a woman sharing her weight loss journey. The video concludes with an interactive quiz interface and a final brand message.
Active · 25 daysVideo
ZOE
A static ad with a light cream background featuring a yellow rounded rectangle containing three emojis representing health issues. Below this, text explains a potential connection to gut inflammation. The bottom of the ad highlights a trial offer price with a 'NEW' badge and small print terms.
Active · 10 days
ZOE
A woman in a kitchen explains how she uses an app to make better food choices without calorie counting. She shows her breakfast, then demonstrates how the app analyzes a photo of her meal to provide personalized suggestions. The video includes screen recordings of the app interface and ends with a call to action to take a quiz.
Active · 10 daysVideo
ZOE
A clean, light-beige graphic with dark text. It lists three common health issues—bloating, weight gain, and brain fog—represented by icons inside a yellow box. Below, it suggests these issues stem from gut inflammation and presents a trial offer for a service.
Active · 10 days
ZOE

How ZOE makes its ads

What its ads are built from, by type, counted over the ads we have read.

What ZOE's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How ZOE advertises on Facebook and Instagram

The library holds 54 ads from ZOE in Fitness / Wellness, and 217 running on its Meta pages now. Its most common visual formats are Headline (22 ads), UGC Selfie (14) and Product Image (13). Its ads most often open on Question (12 ads), Relatability (10) and Belief (8) hooks. Its ads stay up a median 1 day, 0.0× the Fitness / Wellness median of 30 days.

Brands like ZOE

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