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235 Editorial Ad Examples

Editorial ads borrow the layout and photography of a magazine spread. Browse the examples below, then read what makes the style feel premium rather than plain.

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A mood board style creative features a Caudalie Resveratrol-Lift serum box, fabric swatches in shades of pink, a close-up image of blueberries, and a collage of three polaroid photos. One polaroid shows a woman holding a product, another shows two Caudalie products, and the third shows a woman with her hand near her ear. A sticky note with handwritten text reads "Firm and visibly pumped skin." The main text overlay asks, "What does firming care look like to you?"
Caudalie
A split-screen image. On the left, three orange-and-white pouches are displayed in a shower caddy with "NEW WASH" printed on them. The backdrop is a dark gray, textured wall. On the right, there is a black bottle and a black tube displayed on a backdrop of a white marble surface. The overall layout is clean and informative, intended to compare two hair care products.
My Subscription Addiction
The ad features a magazine layout with text and interior shots. The headline is 'Why [Brand] Thinks It Can Crack Men's Beauty.' Below the headline, a description discusses the men's beauty market. The main image is a spacious, well-designed beauty store interior with product displays and seating, suggesting a focus on consultation and customer experience.
Horace
The ad is formatted like a magazine article with a headline comparing head shavers. The title text 'Freebird vs. Skull Shaver vs. Wahl Clippers: Which Head Shaver Is Best?' is displayed. Three vertical rectangular images are shown side by side. The first image shows a close-up of a person's hand holding a head shaver. The second image shows a man having his head shaved using clippers. The third image shows a person's hand holding another type of head shaver.
My Subscription Addiction
The ad is a vertical image featuring three columns. The left column showcases a person wearing a pink LED light therapy face mask. The central column holds another LED face mask partially held by someone with a hand holding the mask. The right column contains a product, a small brush and a cord. Text at the top states the ad's topic. Text at the top right states a discount for the advertised product.
My Subscription Addiction
A woman is smiling, holding an orange bottle and looking directly at the camera with a bright, natural expression. The product's label is visible. The text above reads 'Is Vitamin C Really a Game Changer? A Critical Look at Bliss Bright Idea Serum'. The background has a neutral, clean design.
My Subscription Addiction
The ad is a split image, with text at the top. The text reads "MSA Solawave vs. Medicube: Which Red Light Therapy Tool Won Me Over?" by ANNA SMITH. The left half of the image features a person holding what appears to be a red light therapy device to their neck. The device is represented by a chain of yellow face emojis. The right side shows a hand holding a similar chain of emojis. The background is a neutral beige color.
My Subscription Addiction
The image shows an ad for a beauty box comparison. The top of the ad includes the text "MSA" and the title "IPSY vs. Allure: Which Beauty Box Is Worth Every Penny?". The main part of the image contains multiple makeup products from different brands, including eyeshadow palettes, lip products, brushes, and other cosmetic items. The products are featured on a white surface. The bottom section of the ad contains text that describes the value of the IPSY Glam Bag.
My Subscription Addiction
An advertisement featuring a woman holding a light blue LED face mask up to her face. The woman has blonde hair and fair skin. Text includes 'Seen some new sun spots this summer' and 'Fade dark spots for more even-toned skin with quick 3 minute daily LED treatments'. There are logos from Vogue, Women's Health, Elle, Cosmopolitan and Grazia, and a Doctorly Approved badge.
Qure Skincare
An image comparing two mascaras. The top half showcases a light blue mascara tube with the applicator slightly removed. The lower half shows a teal mascara tube. Both hands have red nail polish and jewelry. The layout suggests a side-by-side comparison, and text at the top poses a question about which mascara performs the best.
My Subscription Addiction
An article from 'BOF' covering the men's beauty market. The heading 'Why Horace Thinks It Can Crack Men's Beauty' is prominently displayed. The article discusses the potential of the men's beauty market. An adjacent image depicts the interior of a store, featuring a modern design with mirrors and product displays.
Horace
The ad is a news article from Daily Mail. The title of the ad says “Can full body deodorant get you through a sweltering summer? We try out new £21 product that promises to keep you fresh from head to toe”. The article features three images of a woman in various settings, including exercising, riding public transport, and walking outside. The woman is wearing a pink shirt and jeans. The article is signed by Samantha Rea and dated August 14, 2024.
AKT London

Top hook tactics in Editorial ads

Top brands running Editorial ads

What are Editorial ads?

An editorial ad looks like a page from a magazine: a considered photograph, generous white space, a confident serif or sans headline and a small caption or credit line. The product is present but not shouted. The style tells the viewer this is a brand with taste, and it works for products where how it feels to own matters as much as what it does.

When to use Editorial ads

  • You sell fashion, beauty, jewellery, home goods or food, where the look of the brand is part of the purchase.
  • Your price point is higher and a loud sale-style layout would work against how you want to be seen.
  • You have strong photography and want it to carry the ad instead of being covered by text.
  • You want to stand out in a feed full of bright banners and stickers by being quieter.
  • You are building a creative brief and want editorial references to show a photographer or designer what you mean.

Editorial ad best practices

  1. Let the photograph do the work

    Choose one image with a clear subject and good light, and give it room. Editorial layouts fall apart when the picture is crowded with badges and extra copy.

  2. Use white space on purpose

    Empty space is part of the look. Set generous margins and keep the headline small enough that the image stays the star, but large enough to read on a phone.

  3. Pick type with a point of view

    A refined serif or a wide, light sans sets the tone. Use one or two sizes, align them to a clear grid and avoid decorative effects that make it look like a template.

  4. Write headlines like captions

    Short, specific lines in a calm voice suit the style better than a hard sell. Say what the product is or does and let the image carry the feeling.

  5. Keep the offer small but findable

    A single line for the price, drop or code keeps the page elegant while still giving the viewer a reason to click. Do not bury the action.

Brands running Editorial ads

Niches with the most Editorial ads

Related formats

Related niches

Editorial ads: frequently asked questions

What is an editorial ad?

An editorial ad is built like a magazine page, with a strong photograph, careful typography and plenty of space around the product. The goal is to look curated and premium instead of promotional.

Are editorial ads only for fashion?

Fashion and beauty use them often, but the style also suits furniture, food, travel, skincare and any product sold on taste. It works least well for products that need a lot of explanation in the creative.

How do I keep an editorial layout readable on a phone?

Keep the headline short, make it big enough to read at feed size, and place it where it does not cross the subject. Test the crop in a story and a feed placement before you publish.

What is the difference between an editorial ad and a studio shot?

A studio shot describes how the picture was taken, on a clean backdrop. An editorial ad describes the whole layout, including type and space. A studio photo can be used in an editorial layout, or in a plain product ad.

Where can I see editorial ad examples?

The gallery above shows editorial ads filed from real brands. Sign in for free to open the first 100 ads of every list, or ask your AI agent to pull editorial ads in your niche and describe how they use space and type.