Refreshed Nov 14, 2026

The hooks, angles and offers behind Lily and Fox’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Lily and Fox’s Meta page
694
Median runHow long its ads stay up
5 days
Against Beauty / Personal CareNiche median 18 days
0.3×

The messages Lily and Fox keeps paying for

Same idea, new creatives

  • “Lily & Fox wraps are the perfect way to get salon quality”

    2 ads
    Lily and Fox ad: “Lily & Fox wraps are the perfect way to get salon quality”Lily and Fox ad: “Lily & Fox wraps are the perfect way to get salon quality”

    Running since Dec 2023.

How Lily and Fox builds them

54 ads

What Lily and Fox's ads are made of, row by row.

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Longest running

All 54

The Lily and Fox ads that ran longest.

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This video showcases the application and removal process of nail wraps, followed by a display of various designs available on a website. The creative features close-up shots of hands applying and removing the wraps, demonstrating their ease of use. Text overlays highlight key benefits such as ease of application, affordability, and durability, ending with a call to action to shop.
Active · 1,065 daysVideo
A close-up shot shows a hand holding a strip of colorful, swirled nail wraps against a background. The nails on the hand are already decorated with the same vibrant, glittery pattern. Two green text boxes are overlaid at the top, identifying the brand and the product.
Active · 1,065 days
This video showcases a variety of nail wraps being applied and displayed on a person's hands. The footage features close-ups of different patterns and colors, demonstrating the ease of application and the final look. Text overlays appear throughout the video to highlight the product's benefits and call to action.
Active · 1,062 daysVideo
A person demonstrates how to apply self-adhesive nail wraps at home. The video shows close-ups of the wraps being selected, pressed onto the fingernails, and filed to fit. Various finished nail designs are displayed to showcase the variety of styles available.
Active · 1,062 daysVideo
A video showing a person applying nail wraps at home, contrasting the ease of the process with expensive salon visits. The creative features close-up shots of the nail wraps being applied, a variety of designs, and the final results on the user's hands. Text overlays highlight the benefits of the product, such as no smudges or long drying times.
Active · 1,011 daysVideo
A video showcasing various Halloween-themed nail wrap designs. A hand displays different patterns on its nails, with text overlays highlighting features like no UV light needed, over 80 designs, and free shipping. The video ends with a call to action to shop now.
Active · 836 daysVideo
A person holds up several sheets of Halloween-themed nail wraps, showcasing different designs. The video then cuts to close-up shots of the person's hands, displaying the applied nail wraps in various spooky patterns. The creative focuses on the variety and ease of the product.
Active · 836 daysVideo
This video showcases a variety of Halloween-themed nail wraps. It features close-up shots of different nail wrap designs, including skulls, ghosts, and pumpkins, as well as a brief shot of a hand with the applied wraps. The video is framed with a spiderweb overlay and includes text overlays highlighting the product and offer.
Active · 836 daysVideo
A video showcasing various nail wrap designs held in a hand, followed by a series of clips showing the nail wraps applied to different hands in various settings. The video features text overlays highlighting the product's benefits, such as design variety, ease of application, and durability. The creative ends with a brand name and a call-to-action button.
Active · 830 daysVideo
A video showing a person applying colorful, patterned nail wraps to their fingernails. The footage features close-ups of the product being peeled from its packaging and smoothed onto the nail, followed by a demonstration of the finished manicure. Text overlays appear throughout the video to highlight the product's benefits and ease of use.
Active · 830 daysVideo
A video shows a person unboxing a package of nail wraps. The person flips through several different designs of nail wraps, showing the variety of patterns available. A handwritten note and a small origami fox are also shown as part of the package contents.
Active · 390 daysVideo
A woman demonstrates how to apply and remove adhesive nail wraps. She speaks directly to the camera while holding the product, showing the application process step-by-step, including peeling the sticker, applying it to her nail, and filing the edge. The video concludes with a branded end screen featuring a fox emoji and a call to action button.
Active · 390 daysVideo
The image displays two nail polish strips against a plain light blue background. The left strip features three golden stars of varying sizes. The right strip shows two cartoon snowmen wearing red scarves in front of stylized green Christmas trees.
Active · 226 days
The creative displays two oval-shaped nail wrap designs side-by-side against a plain white background. The left wrap features a black spiderweb pattern on a white base, while the right wrap shows a small black spider with white eyes on an orange base. The image focuses entirely on the product designs, which are themed for Halloween.
Active · 226 days
The creative shows two black nail wraps side-by-side against a plain white background. Each wrap features a silver, holographic heartbeat line pattern that includes a small heart shape on the right-hand wrap. The image is a clean, minimalist product shot focusing on the design of the nail wraps.
Active · 225 days
A close-up photograph shows a hand with manicured nails featuring patriotic red, white, and blue star and stripe designs. The background is a blurred American flag. Text overlays highlight the product's popularity, a low price point, and a free shipping offer.
Active · 185 days
The creative shows two oval-shaped nail wraps side-by-side against a plain white background. The nail wraps feature a black base pattern covered in small, colorful, confetti-like shapes in blue, yellow, orange, and white. The image is a clean, studio-style product shot.
Active · 185 days
A young woman sits in a bedroom and talks to the camera about nail wraps. An older woman enters the frame to admire the nails, and the young woman continues to explain the benefits of the product. The video features the creator holding up several packs of nail wraps to show the variety of designs.
Active · 185 daysVideo
A close-up photograph of a hand displaying manicured nails with floral and glitter designs. Large pink text is overlaid on the image, comparing the price of salon nails to the brand's product. A dark, rounded rectangular banner at the bottom contains a call-to-action.
Active · 185 days
A close-up video shows a person applying glittery nail wraps to their fingernails. The footage highlights the ease of the process, showing the person peeling, placing, and filing the wraps. Text overlays appear throughout the video, emphasizing the time and money saved compared to a salon visit.
Active · 185 daysVideo

How Lily and Fox makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Lily and Fox's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Lily and Fox advertises on Facebook and Instagram

The library holds 54 ads from Lily and Fox in Beauty / Personal Care, and 694 running on its Meta pages now. Its most common visual formats are Headline (21 ads), Demo (15) and Text Overlay (13). Its ads most often open on Question (7 ads), Relatability (7) and Direct address (4) hooks. Its ads stay up a median 5 days, 0.3× the Beauty / Personal Care median of 18 days.