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SelfFinance / Fintech

Self ads: 28 winning Facebook and Instagram ads

Every Self ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 244 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
147
Median run
54 days
Against Finance / Fintech’s 15-day median
3.6×
In the library: 2 statics, 4 carousels, 22 videos
28 ads
Ask Claude about Self (opens Claude in a new tab)Meta Ad Library page of Self (opens in a new tab)

Longest run

Longest run: 244 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Self ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

28 ads

A carousel ad featuring a woman sharing her personal success story of improving her credit and achieving financial milestones. The ad uses a mix of lifestyle footage, a phone screen showing a declined loan, and a final card promoting the app. Text overlays guide the viewer through her journey from being stuck to building credit.
Live244 days
Self
This carousel ad features a woman explaining credit building tips and introducing an app. The first card shows an aerial view of a crowd with a statistic about credit. Subsequent cards feature the woman speaking to the camera, showing her phone, and walking up stairs, with text overlays explaining credit habits and benefits. The final card displays the app store interface and a call to action to download the app.
Live244 days
Self
This carousel ad uses a series of illustrated cards to explain how credit building works and how the product helps. Each card features a consistent blue background with simple, flat illustrations of a hand holding a phone, credit-related icons, and open doors. The text guides the viewer through the process of building credit, reporting payments, and the potential benefits of improved credit.
Live230 days
Self
This carousel ad explains how credit building works using a series of illustrated cards. Each card features a consistent blue background with a hand holding a phone or a person interacting with icons representing financial concepts. The text guides the viewer through the importance of on-time payments, the role of credit bureaus, and the benefits of starting a credit-building journey.
Live230 days
Self
An animated video shows a young man sitting in a chair, holding a document and looking at it. As time passes, the room fills with clocks and papers, and the man transforms into a skeleton while still waiting. Text appears on screen to address the viewer about waiting for credit to improve.
Live223 days
Self
A woman expresses frustration about her credit score while holding a folder, then receives a handwritten note from another woman that says 'Believe in your SELF'. The first woman then uses the Self app on her phone, looking relieved and happy. The video ends with a branded screen showing the app logo and a call to action to download it.
Live195 days
Self
A woman in an office setting expresses frustration about being denied credit, while another woman in a hallway observes and then introduces a mobile app. The video features alternating shots of the two women, with text overlays appearing on screen to emphasize the problem and the solution. The ad concludes with a screen recording of the app's interface and a call to action.
Live195 days
Self
This video uses simple line-art animations on a bright blue background to explain how to build credit. It starts by stating that earning money does not automatically build credit, then shows icons representing gig work and expenses. The brand name appears, followed by a progress bar filling up to represent building a credit score. The ad concludes with the brand name and a call to action to start building credit today.
Live132 days
Self
This video uses simple line-drawn icons and bold text on a bright blue background to explain a financial service. It highlights the frustration of working hard but still being denied for an apartment due to a lack of credit history. The video then introduces a credit builder account as a solution, showing a progress bar filling up to represent building credit.
Live132 days
Self
An animated underwater scene features a treasure chest filled with gold coins, with a credit card floating above it. Various text labels appear around the card, highlighting its features and benefits. The background includes animated sea life like fish, a crab, and a starfish, creating a playful, summer-themed aesthetic.
Live125 days
Self
A young woman approaches a car window to talk to the driver about credit scores. She holds a metal tumbler and explains that even if you are doing everything right, you can still feel stuck with your credit. She introduces an app that helps build credit and notes that no credit is needed to get started.
Live54 days
Self
A young woman speaks directly to the camera about her personal growth and financial habits. The video alternates between her talking head and clips of her using a laptop to manage her finances. Text overlays appear throughout to highlight her points about building credit and staying on track.
Live54 days
Self
A woman stands in a kitchen behind a counter with three glass bowls labeled 'Card', 'CBA', and 'Rent + Bills'. She uses the bowls as a visual metaphor to explain how she stacks different financial tools to build credit. As she speaks, she places items into the bowls, and text overlays appear to highlight the benefits of each tool. The video concludes with a branded screen showing the app and a call to action.
Live54 days
Self
A man plays two characters in a conversation about credit scores. One character expresses frustration about being unable to rent an apartment due to their credit score, while the other explains how a credit builder account works. The video uses a split-screen effect to show both characters talking to each other, with captions appearing on screen to highlight the dialogue.
Live54 days
Self
A creator explains why rental applications get denied, using a mix of screen recordings of articles and her own talking-head footage. She highlights how credit history impacts approval and introduces a credit-building app as a solution. The video concludes with a call to action to download the app.
Live54 days
Self
A woman speaks directly to the camera, sharing a personal story about her past financial habits and how she now manages her credit. The video features her in different settings, including a bedroom and at a desk, with text overlays highlighting her points. She explains how the service helps her build credit and savings, contrasting her past chaotic behavior with her current organized approach.
Live54 days
Self
A 3D animation shows a bright blue credit card moving along a factory conveyor belt. The card is the central focus, with various text lines appearing above it in a black box to highlight its features. The background is a clean, industrial-style factory floor.
Live42 days
Self
This animated ad features a blue credit card floating in an autumn-themed landscape with falling leaves and pumpkins. The card is surrounded by text callouts highlighting its features, such as no credit check and no score required. A prominent orange button invites the viewer to apply now, while a disclaimer appears at the bottom of the screen.
Live42 days
Self
A man speaks directly to the camera in a series of selfie-style clips, addressing the viewer's lack of credit and financial knowledge. He uses a conversational tone to challenge the viewer's current habits, such as doomscrolling or watching finance videos, and presents the product as a solution. The video features text overlays that highlight the spoken points and includes a logo animation.
Live20 days
Self
A man in a green t-shirt speaks directly to the camera in a home setting, using a conversational tone to address the viewer's financial habits. The video features various emojis and the brand logo appearing on screen to emphasize his points about credit building. He encourages viewers to take action and start building their credit with the product.
Live20 days
Self

UGC Selfie, on 12 of its 28 ads

Counted over its 28 filed ads

Visual formats

Hooks it opens on

How Self makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Self's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Self advertises on Facebook and Instagram

The library holds 28 ads from Self in Finance / Fintech, and 147 running on its Meta pages now. Its most common visual formats are UGC Selfie (12 ads), Text Overlay (10) and Animation (6). Its ads most often open on Direct address (6 ads), Question (5) and Relatability (4) hooks. Its ads stay up a median 54 days, 3.6× the Finance / Fintech median of 15 days.

Brands like Self

Other Finance / Fintech brands filed in the library.

All Finance / Fintech ads

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