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759 Model Shot Ad Examples

Model shot ads feature a model posed with or wearing the product. Browse the examples below, then read how brands cast, style and crop the image so the product, not the person, makes the sale.

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A man wearing a black beanie and a black hoodie with the Notion logo and "Nappy Boy" text on it is shown from the chest up. He is smiling and looking slightly off-camera. White text overlays the image, stating "I’ve built a lot in 20 years, but in 2026 I’m building a lot more with @notionhq #NotionPartner #BuildWithNotion". The background is dark and appears to be an indoor setting with blue lighting.
Notion
A woman with dark, wavy hair is posing in a bathroom, wearing a black bra and matching underwear. She is touching her hair with one hand and looking away from the camera with a slight smile. The text "The stuff of top-drawer dreams" is overlaid on the image, along with a mention of the Instagram handle "@devinbrugman".
ThirdLove
A side profile of a person wearing pink track pants with a bright pink mesh stripe down the side. The pants have a zipper detail along the stripe. The person is wearing brown hiking boots. The background is a plain white studio setting. The text "Technical Apparel for long days outside. Hike, ride, and vibe." is overlaid on the image.
Outdoor Voices
A medium shot of a young man wearing sunglasses and a white t-shirt, with a backpack on. He is looking off to the side with a serious expression. The background is a desert landscape with rock formations under a hazy orange sky. On-screen text in English and Chinese introduces him as a Team Oakley athlete and world champion, suggesting he is exploring the future and pushing boundaries with Oakley.
Oakley
The image features a close-up of a woman wearing a Zimmermann dress with intricate lace detailing and colorful fabric panels. Her hair partially obscures her face as she looks away from the camera. The brand name "ZIMMERMANN" is overlaid in large white sans-serif font across the chest area of the dress. The text overlay describes the Summer Swim 2026 collection, highlighting its design elements and intended use for sunny occasions.
Zimmermann
A woman wearing a white crochet top and patterned bikini bottoms stands outdoors against a bright blue sky. The brand name "ZIMMERMANN" is overlaid in large white sans-serif text across the center of the image. The overall aesthetic evokes a sense of luxury and summer vacation.
Zimmermann
A woman with long blonde hair is shown in profile, wearing a shimmering gold dress. Her hair is blowing across her face, and she is looking slightly down and to the side with her mouth slightly open. The word "ZIMMERMANN" is overlaid in large white sans-serif font across the middle of the image. The background is dimly lit with warm tones, suggesting an indoor setting with a window on the left and a dark door on the right. The text "Nights to be remembered" is positioned above the brand name, setting an aspirational tone for holiday parties.
Zimmermann
A model poses outdoors against a bright blue sky, wearing a white crochet top and patterned bikini bottoms. The brand name "ZIMMERMANN" is displayed in large white sans-serif text across the center of the image. The overall aesthetic evokes a sense of luxury and summer vacation.
Zimmermann
A man stands in a studio setting, looking off to the side with one hand in his pocket. He is wearing a black t-shirt and dark grey joggers with white sneakers. The text 'A New Perspective on Performance Apparel™.' is overlaid on the image. The background is a plain, light grey wall with a white corner element.
Vuori
A woman with long blonde hair and dark eye makeup is shown from the chest up, holding a small tube of "Topicals" lip balm to her lips. She is wearing a beige knit sweater over a white lace bra and denim jeans with a decorative chain belt. The text "Start sweet. Finish bold." is overlaid on the image. The background is dark with foliage and a hint of a car. This creative is part of a holiday kit promotion.
Topicals
A woman with long, wavy red hair stands on a rocky beach with the ocean in the background. She is wearing a dark blue one-shoulder swimsuit. The text overlay reads: "Easy-to-wear, must-pack styles for all your jetsets, globe trots and holidays in the sun." The image is aspirational, showcasing a desirable vacation look.
Summersalt
A woman with dark, wavy hair is posing in a navy blue one-shoulder swimsuit against a plain, light beige background. She has her left arm raised, with her hand resting on her head, and her head is tilted down and to the side. She is wearing two gold rings on her right hand, which is resting on her hip. The swimsuit has a textured design with horizontal pleats across the bodice. The text overlay reads: "Signature fabrics. Iconic silhouettes. Go full vacation mode in the most flattering swimsuits you'll ever wear."
Summersalt
A woman with dark hair is posing on a beach, leaning against a fishing net. She is wearing a white, ruffled, bohemian-style dress and a yellow necklace. The word "SPELL" is displayed in large, white, serif font across the top of the image. The text "Introducing Golden ~ resort-ready pieces, perfect for vacations, slow weekends, and everything in between." is overlaid on the image, near the top.
Spell
A woman stands on a sandy beach with lush green foliage behind her. She is wearing a dark, floral-print dress with a square neckline and puff sleeves. A large red hibiscus flower is tucked behind her ear. The word "SPELL" is overlaid in large white sans-serif font across the center of the image. The copy introduces new pieces for summer road trips, beach exploration, and sunny afternoons.
Spell
A woman with long blonde hair stands against a textured, neutral background. She is wearing a red and pink patterned bralette with pink lace trim and matching pink lace-trimmed underwear. She is adorned with multiple gold necklaces. The text "There's a version of you that wears things like this. She's not far away. New arrivals online now." is overlaid on the image.
Spell
A plus-size model poses in a neutral-toned bodysuit against a plain, light grey background. She is looking down with her hand on her forehead, conveying a sense of contemplation or perhaps relief. The bodysuit appears to be shapewear, with subtle textured panels on the sides of the torso and thighs. The text "Meet the newest must-haves!" is overlaid on the image in a simple, sans-serif font.
Spanx
A female model with long blonde hair stands against a white wall, wearing a flowing, long-sleeved, short brown and black patterned dress with a ruffled hem and a V-neck. She is also wearing dark brown heeled sandals and a necklace. The dress is slightly flared out, suggesting movement. The text overlay reads: "Not your average new season drop ~ New arrivals from Spell. Flowing silhouettes, original prints and pieces designed to make you feel like the most beautiful version of yourself. These go fast. Shop now."
Spell
A woman stands against a plain grey background, modeling a form-fitting, sleeveless, floor-length burgundy dress. She has long, dark hair and is wearing subtle jewelry. The text "Become a fashionista. Refresh your wardrobe right now" is overlaid on the image. The overall presentation is clean and highlights the dress.
SHEIN
A plus-size woman with long brown hair and hoop earrings poses confidently in a black t-shirt and matching joggers. The outfit features leopard print accents on the side of the pants and a striped detail on the shirt. The text "Diventa una fashionista! Rinnova il tuo guardaroba adesso Approfitta delle offerte prima che finiscano" is overlaid on the image, encouraging viewers to update their wardrobe with current offers.
SHEIN
A woman is shown from the back, wearing a cream-colored, open-back beach cover-up with colorful pom-poms and crochet detailing. The text overlay reads "Werden Sie zur Fashionista! Erneuern Sie Ihre Garderobe jetzt Schnappt euch die Angebote, bevor sie weg sind." The background is a bright, airy room with a macrame wall hanging and a potted cactus, suggesting a relaxed, summery atmosphere. The overall impression is aspirational, encouraging the viewer to become a fashionista and update their wardrobe with the advertised offers.
SHEIN

Top hook tactics in Model Shot ads

Top brands running Model Shot ads

What are Model Shot ads?

A model shot ad shows a model posed with or wearing the product. The person is cast and styled for the picture, often in a studio or on location, and the pose is chosen to show how the product fits, drapes or sits on a body. It is the standard format for clothing, accessories, beauty and anything worn, because it answers the question buyers cannot test in a feed: what will this look like on a person.

When to use Model Shot ads

  • You sell something worn or held, such as clothing, shoes, jewellery, bags, glasses or skincare, and buyers want to see it on a body.
  • You need a polished, brand-led look and can brief a shoot with a defined cast, styling and set.
  • Fit and scale matter, and you want to show the same item on different body types and skin tones.
  • You are building a catalogue-style ad set where each creative shows a different product or colour with a consistent look.
  • You research competitor ads to see how brands in your niche pose, light and crop their models.

Model Shot ad best practices

  1. Cast the buyer, not the ideal

    People buy when they can picture themselves in it. Cast models who look like your customers in age, build and style, and show a range across your set of ads.

  2. Show the product in the pose

    The pose should serve the product: the sleeve is visible, the bag is on the shoulder, the earring is in the light. A beautiful pose that hides the item wastes the shot.

  3. Keep the styling simple

    Extra layers and accessories pull the eye away. Style the shot around the single product, and let everything else step back.

  4. Crop for the feed

    Test a tight crop and a wider crop. A close shot can show texture and fit at phone size, while a full-length shot shows the silhouette. Choose per product, not per brand.

  5. Add one line that names the reason

    The model gets the click, but a short line about the benefit or the offer gives the viewer a reason to act. Keep the text out of the face and the product.

Brands running Model Shot ads

Niches with the most Model Shot ads

Related formats

Related niches

Model Shot ads: frequently asked questions

What is a model shot ad?

A model shot ad is a creative where a model is posed with or wearing the product. It shows how the item looks on a person, and is common for clothing, accessories and beauty.

How is a model shot different from a lifestyle image?

A model shot centres on the posed person and the product. A lifestyle image centres on a real-life scene and the use. The lines blur, but a model shot is staged for the camera, while a lifestyle image tries to look unstaged.

Do I need a professional model for these ads?

Not always. Many brands use staff, customers or creators as models. What matters is that the person fits the audience, the product is clear and the photo is sharp and well lit.

What makes a good model shot ad?

No pose or casting choice works for every product, so test. The model shot ads worth studying are those where the fit is clear, the model looks like the buyer and the line adds a reason to buy.

Where can I see model shot ad examples?

The gallery above lists model shot ads from real brands. Sign in for free to open the first 100 ads of every list, or ask your AI agent to pull them and compare poses and crops in your niche.