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255 App Mockup Ad Examples

App mockup ads show the product's own screens on a phone as the creative. Browse the examples below, then read how brands pick the one screen that sells.

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The creative displays a mobile game interface, specifically a tile-matching puzzle game called Tile Explorer. The top section shows a progress indicator '3/6' and navigation buttons. The main area is filled with various game tiles featuring colorful icons of fruits, mushrooms, acorns, flowers, gems, and binoculars. The tiles are arranged in a cascading, overlapping pattern, suggesting a gameplay scenario where players need to match identical tiles to clear them.
Tile Explorer
The creative shows a Slack message thread. The top of the screen displays the Slack logo and the channel name "Produktentwicklung". Below that, a user named Lotte Klippers asks, "@Zip Freight, kann ich ein Update zu diesem Auftrag erhalten?". A notification at the bottom indicates that "4 Personen sind von Zip Freight GmbH.". The overall visual is a screenshot of a communication interface, suggesting a business-to-business interaction.
Slack
The creative shows a phone screen with a grid of images, resembling a photo gallery or template selection interface. The top of the screen displays the time '14:23' and status icons. Below this, a search bar is visible with the Polish word 'Ostatnie' (Recent). The grid contains various images, including a perfume bottle, a white puppy, a woman in a pink blazer, a white cat with heterochromia, and clothing racks in a store. One image in the center has the Polish word 'przyjęcia' (parties) overlaid on it. The bottom of the screen shows icons for different media types like photos and videos, with text labels in Polish.
Canva
A screenshot from a mobile game that resembles Tetris. The game screen shows a dark blue background with vertical lines. On the left side, there are stacks of colorful blocks in blue, light blue, and green. In the center, a yellow Tetris-like piece is falling. On the right side, there are stacks of blocks in yellow, orange, red, and purple. The top of the screen displays the game's level and score. The text at the bottom reads 'Advertising materials and publicity scenes need to reach a certain level or appear after triggering corresponding modules'.
Block Blast
The creative shows a screenshot of a mobile game that resembles Tetris. The game screen displays a level indicator at the top left, showing 'Level 4-5', and a score of '5800'. A falling yellow Tetris block is visible in the upper center of the screen, with a partially filled game board below, composed of blocks in various colors like blue, green, yellow, orange, red, and purple. The game board is filled to varying heights, creating a challenging landscape for the falling blocks. The overall aesthetic is clean and digital, typical of mobile puzzle games.
Block Blast
The ad shows a simulated iPhone text message conversation. The background gradient shifts from pastel pink to yellow and blue. In the conversation, a person expresses surprise by the ideal bedtime of another person and the second person explains they feel energized from waking with their ideal bedtime calculated by an app. The last text replies with "runs to the App Store".
Rise Science
The ad is a vertical graphic featuring a light blue gradient background. At the top left is the logo of the brand. Below it, in a larger font, is the title of an 'Interactive Webinar'. The main text states 'How to Craft a Culture of Work-Life Balance'. Underneath, a play icon and 'WATCH ON-DEMAND' are displayed. A circular image of a man appears with his name and title as 'Workshop Facilitator' from the business underneath. The overall layout is clean and informative, designed to attract attention to the webinar.
Calm
The ad is a screenshot of a chat conversation against a gradient background of yellow, orange, and pink. Text at the top reads, "I was chronically late to work until I used THIS trick". The subsequent chat bubbles show a discussion between two individuals, "Savannah" and "Monica", discussing the use of an app to improve sleep and fix their schedules. Savannah states at one point, "I can't believe my ideal bedtime according to science is 1:45AM." The conversation shows an app that can calculate sleep debt and perfect bedtime, leading Monica to state that she is off to the app store. The overall layout uses a vertical format which is mobile optimized.
Rise Science
The ad is split into two sections. On the left, a phone displays an app related to credit monitoring, with data visualizations of payment and credit utilization percentages. Below, it says "Score more without breaking a sweat." The right side of the ad features a jar filled with dollar bills, with a green banner reading "START FOR $5/month". The top contains the text: "How To Build Your Credit In 4 Easy Steps". The Kikoff logo is also visible.
My Subscription Addiction
An advertisement featuring a person holding a smartphone, showcasing an app. The screen displays an illustration of a person swimming underwater, with the text 'A Deep Dive Into Anovulation'. The ad's background is a blurred scene, with hands interacting with the phone. The overall composition is clean and focuses on the smartphone to highlight content, with a prominent call to action button offering a free guide.
Mira Fertility
The ad is a screenshot of a Reddit post. The post includes text discussion the potential showing of Backbone at the iPhone 16 Keynote. The text reads 'WTF did Apple really just show off the Backbone at the iPhone 16 Keynote?!' Below this text, there's an image of an iPhone with a Backbone controller attached to the left and right sides. The screen of the iPhone displays an image of a cylindrical structure with a blue-sky background. At the top of the screen behind the Iphone is the text Apple Event September 9, 2024
Backbone
The ad is a screenshot from a social media post. It features overlaid text describing Apple's perceived inclusion of Backbone during its iPhone 16 Keynote. In the center is an image of an iPhone inserted into a Backbone controller, with the screen showing an event announcement. The controller is black and positioned on the left and right sides of the phone. The text at the top claims the integration turns the iPhone into a console, with the ability to also play Xbox, PlayStation, and PC games.
Backbone
The ad is a vertical graphic with a dark blue background. The top features white text that reads, "Explore the insights of the UK 2024 App Report." Underneath is a light blue box with "UK 2024 App Report" and below is a green button with the text "Download report." The bottom of the graphic features the top of two report documents. The report in the foreground displays "Leveraging the app advantage UK 2024." Two people are in the image.
Xero

Top hook tactics in App Mockup ads

Top brands running App Mockup ads

What are App Mockup ads?

An app mockup ad puts the product's real interface on a phone and makes that the picture. The screen might show a dashboard, a chat, a tracker or a checkout, with a headline above it and sometimes a hand holding the device. It lets a viewer judge the product at a glance, which matters for software, where there is nothing physical to photograph.

When to use App Mockup ads

  • You sell an app or a software product, and the screen is the product.
  • Your interface is a selling point, because it is simple, good looking or built around one clear action.
  • You want a static ad that shows what the viewer gets after the install, not just a promise.
  • You are testing angles quickly and can swap the screen, the headline or the background without a shoot.
  • You are reviewing competitor ads in your category and want to see which screens other apps choose to show.

App Mockup ad best practices

  1. Show one screen, not the whole app

    Pick the single view that proves the headline. A phone with six tiny panels cannot be read at feed size, while one clear screen can be understood in a second.

  2. Make the screen text legible

    Viewers read the interface the way they read the headline. Enlarge the key numbers or labels, and trim the demo data so nothing is lost at small sizes.

  3. Use realistic data

    Placeholder names and zero values make the product look unfinished. Fill the screen with plausible, specific content that fits the audience you are targeting.

  4. Match the headline to the screen

    The words above the mockup should name the exact outcome the screen shows. A mismatch between claim and interface makes people doubt both.

  5. Frame it with a hand or a backdrop

    A phone floating on a flat colour looks like a store listing. A hand, a desk or a simple scene gives it context and helps it feel native in the feed.

Brands running App Mockup ads

Niches with the most App Mockup ads

Related formats

Related niches

App Mockup ads: frequently asked questions

What is an app mockup ad?

An app mockup ad uses the product's app screens on a phone as the main visual. The aim is to let the viewer see the interface before they install it.

What is the difference between an app mockup and a screen recording?

A mockup is a still or lightly animated arrangement of screens, usually with a headline. A screen recording is a video of the interface being used. Brands often test both for the same app.

Which screen should an app mockup ad show?

Show the screen that proves the main benefit, such as a finished result, a clean dashboard or the moment the app does its job. Avoid onboarding and settings screens, which say little about why anyone should want it.

Can physical products use app mockup ads?

Yes, if there is a companion app that is part of the appeal, such as a smart device or a fitness tracker. Show the app beside the product so the ad explains how the two work together.

Where do I find app mockup ad examples?

The gallery above lists app mockup ads from real brands. Sign in for free to open the first 100 ads of every list, or ask your AI agent to find app mockups in the app and software niche and compare their headlines.