60 Review Ad Examples
Review ads put a real customer's words or a star rating on the creative itself. Browse the examples below, then see how brands choose the quote and set it so it reads as proof.
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What are Review ads?
A review ad shows a customer review or star rating as the creative: a quoted sentence, often with five stars, a reviewer's first name and sometimes a screenshot from a store page or app listing. The visual is built around the borrowed voice rather than the product, so the buyer hears from someone like them before hearing from the brand. It is a static or short video format, and it differs from a testimonial video because the words are written, not spoken to camera. The hook is the quote, which is why choosing the line matters more than the design.
When to use Review ads
- You have written reviews that name a concrete result or a specific objection, and the strongest line can stand alone in an ad.
- Your buyers hesitate over trust: a new brand, a higher price or a product they cannot try before buying.
- You want a low-cost creative that needs no filming, only a permission check and a clean layout.
- You are building a set of ads around different objections, with one review per objection, to see which angle your audience responds to.
- You sell on a marketplace or app store where the rating is already visible and you want the same social proof inside the feed.
Review ad best practices
Choose the quote that does the selling
A review that says great product tells the buyer nothing. Pick the line that names what changed, what they expected or what nearly stopped them, and cut the rest down to one or two sentences.
Keep the words exactly as written
Trim for length, but never reword a customer's review or merge two into one. Edited quotes erode trust the moment someone compares them with the store page, and they put the brand at risk.
Show the stars and the source
A rating row, a first name and where the review was posted make it feel like evidence rather than a slogan. A screenshot of the real review, cropped tight, often does this best.
Get permission and keep it current
Check that you may reuse a review in advertising and that the product it describes is still the one you sell. Retire quotes that no longer match the offer.
Let the quote lead the layout
Set the review large, with the product small or absent. If the viewer has to find the quote among other elements, the proof has lost its job.
Brands running Review ads
Niches with the most Review ads
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Review ads: frequently asked questions
What is a review ad?
A review ad uses a customer review or star rating as its main visual. The quote is set on the creative, often with stars and the reviewer's name, so the viewer reads someone else's verdict before the brand's pitch.
How is a review ad different from a testimonial?
A testimonial is usually a person telling their story, often on video. A review ad shows written words, a rating or a screenshot of a review. The two overlap when a video reads a review aloud, and the tags in the library record that.
Can I use any customer review in an ad?
Not automatically. Check the terms of the site where the review was posted and get the customer's permission where needed, and use the words as written. Do not invent reviews or attach a rating the customer did not give.
What makes a review strong enough for an ad?
Specificity. A line that names a situation, a result or a doubt the buyer shares works harder than praise in general. Short and concrete beats long and glowing.
Where can I see review ads from real brands?
The gallery above lists review ads from the ad library, newest first, filed by brand and niche. Ask your AI agent to pull a niche's review ads and group them by the objection each quote answers.