479 Before and After Ad Examples
Before and after ads show the same person, place or thing twice, with the change between. Browse the examples below, then read how brands frame the pair so the difference is clear and believable.
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Top brands running Before and After ads
What are Before and After ads?
A before and after ad shows the same subject in two states: a room before and after the makeover, skin before and after a routine, a desk before and after the organiser. The pair makes the claim visual, so the viewer sees the change instead of reading about it. The format depends on one rule, that the two images are comparable, with the same angle, light and distance, and that the result shown is something the product can honestly do.
When to use Before and After ads
- Your product changes how something looks, such as skin, hair, a space, a surface, a garden or a wardrobe.
- The change is visible in a single image pair, so a viewer can see it without any explanation.
- Buyers doubt the result and need to see it, so the pair works as proof that is easier to read than a claim.
- You want a static creative that tells a complete story in two frames and is cheap to refresh with new customer photos.
- You study competitor ads to see how brands in your niche present change, and where they add disclaimers.
Before and After ad best practices
Match the conditions in both frames
Same angle, same light, same distance. If the after photo uses better light or a new angle, viewers notice and trust drops, and platforms may flag it as misleading.
Show a result the product can deliver
Use real customer images or real results, and state typical outcomes plainly. Exaggerated pairs invite complaints and ad rejections, and they set expectations the product cannot meet.
Label the two states
A small word on each half, such as before and after, or a timeframe if it is true, removes any doubt about which is which.
Make the difference obvious at thumbnail size
The change should be visible on a phone without zooming. Crop in tight on the area that changes and cut the rest.
Check the platform rules for your niche
Health, body and finance ads have stricter policies on before and after images. Read the current policy for your category before building a creative on this format.
Brands running Before and After ads
Niches with the most Before and After ads
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Before and After ads: frequently asked questions
What is a before and after ad?
A before and after ad shows the same subject twice, in its starting state and after using the product. It lets the viewer judge the change with their own eyes instead of reading a claim.
How is a before and after different from a split screen?
Before and after is the story: a change over time. Split screen is the layout: two views in one frame. A before and after is often laid out as a split screen, but a split screen can show other pairs too.
Are before and after ads allowed on Meta?
They are allowed in many categories, but Meta restricts them for some, such as health and weight loss, and expects results that are not misleading. Read the current advertising policies for your category.
How do I make a before and after look believable?
Photograph both states the same way, use real customers or real jobs, and avoid heavy editing. A modest honest pair is more credible than a dramatic one that looks staged.
Where can I find before and after ad examples?
The gallery above lists before and after ads from real brands. Sign in for free to open the first 100 ads of every list, or ask your AI agent to pull them and sort by niche.