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48 Infographic Ad Examples

Infographic ads turn facts and figures into one designed graphic. Browse real examples below, then see how brands decide what to include and what to leave out.

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The creative is an illustration with a light blue background. In the center, a large dark blue rectangle contains the text "82 %" in white, followed by "höhere Mitarbeiterzufriedenheit mit Tools für die Zusammenarbeit" (higher employee satisfaction with tools for collaboration). Below this, a white circle with a red checkmark inside is surrounded by stylized clouds. At the bottom, a citation reads "IDC-Whitepaper „Der geschäftliche Mehrwert der Asana-Plattform“ (gesponsert von Asana), Doc. #US50642023, Juni 2023".
Asana
An advertisement with a dark blue background and a white chart overlaid at the bottom. The upper part of the ad features the brand logo, followed by the title "Omdia Universe: CPaaS Platform Providers, 2023-24" in white text. The chart below presents a visual representation of various CPaaS (Communications Platform as a Service) providers, plotted based on their strategy and execution versus capability. The chart's x-axis represents 'Capability', and the y-axis represents 'Strategy and Execution'. Data points are illustrated as purple circles of different sizes, positioned based on evaluations of each provider. At the bottom, a dark red strip frames the chart.
Twilio
The ad is a vertical graphic with a segmented layout. A vibrant mustard yellow background on the left side displays the text "Grow Your Business" in large, elegant font. Below, it states "Mailchimp customers see on average up to:". The right side is divided into three colored sections. The top section is white with the number "39X" and below that states "return on investment." The middle section is pink with the number "141%" and below that states "more revenue with AI-built segments." The final section is a darker pink with the number "7X" and below that says "more orders with automated journeys." The bottom left segment showcases the Mailchimp logo.
Intuit Mailchimp

Top hook tactics in Infographic ads

Top brands running Infographic ads

What are Infographic ads?

An infographic ad lays out facts and figures as a graphic: labelled diagrams, icons, charts, steps or a product with callouts around it. Where a statistic ad has a single number, an infographic organises several pieces of information into a structure the eye can follow, from top to bottom or from a centre outwards. It suits products that need explaining, such as how something works, what is inside, how two options differ or what a routine involves. The creative does the teaching, and the ad copy and the call to action finish the job.

When to use Infographic ads

  • Your product needs a short explanation before anyone will buy it, such as ingredients, materials, steps or how it fits into a routine.
  • You want to answer several buyer questions in one creative: what it is, who it is for and what it replaces.
  • You sell in a category where trust comes from showing the detail, like supplements, skincare, tools or software.
  • You are comparing options or listing what is included, and a visual structure makes it quicker to read than a paragraph.
  • You need a static that works for a cold audience that has never heard of the brand and wants a quick, scannable pitch.

Infographic ad best practices

  1. Decide the one thing the graphic teaches

    An infographic that tries to explain everything explains nothing at feed size. Pick the single takeaway, and let every label and icon support it. The rest belongs on the landing page.

  2. Keep text large enough for a phone

    Most viewers see the ad at the width of a hand. If a label needs zooming to read, shorten it or drop it, and keep the number of labels low enough that none shrinks.

  3. Give the eye a clear path

    Use a simple order, such as top to bottom, left to right or clockwise from a central product. Numbers, arrows and spacing tell the viewer where to start and where to stop.

  4. Source every claim you show

    Facts on a graphic look authoritative, so each one must be true and traceable to your product specifications or a cited source. Do not add figures only to fill the layout.

  5. Match the style to the brand

    A graphic that looks like a generic template reads as filler. Use your own colours, type and icons so the information feels like part of the brand and not borrowed.

Brands running Infographic ads

Niches with the most Infographic ads

Related formats

Related niches

Infographic ads: frequently asked questions

What is an infographic ad?

An infographic ad presents information as a designed graphic, using diagrams, icons, steps or labelled images. It teaches something about the product, the problem or the options in a format the viewer can scan.

How is an infographic ad different from a feature benefit pointout?

A feature benefit pointout puts callouts around one product to link features with benefits. An infographic is broader and can cover processes, comparisons and facts that are not tied to one product shot.

Do infographic ads work on mobile?

They can, if the design is built for a small screen from the start. Fewer elements, larger type and a clear reading order matter more than detail, because the viewer will not zoom in.

How much information is too much?

If a person cannot say what the graphic is about after a couple of seconds, there is too much. Cut back to the main message and move the supporting detail to the ad copy or the page.

Where can I find infographic ad examples?

The gallery above shows infographic ads from the ad library, newest first. Ask your AI agent to find them in a niche and describe how each one structures its information.