134 Text Message Ad Examples
Text message ads dress the creative as a chat thread or a stack of notifications. Browse the examples below, then read how brands write messages that feel real.
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Top brands running Text Message ads
What are Text Message ads?
A text message ad is built to look like a conversation on a phone: speech bubbles in a messaging app, a group chat, or a lock screen full of notifications. The message might be a friend's recommendation, a customer question or a reminder from the brand. The familiar interface lets the ad borrow the trust of a personal exchange, and the thread itself is the hook.
When to use Text Message ads
- You want a recommendation to feel like it came from a friend, with a short back-and-forth that ends on your product.
- Your best objections can be turned into questions and answers, such as price, shipping or whether it really works.
- You are selling an app or service that sends notifications, and you want to show what the user would see.
- You need a static or short video that costs almost nothing to produce, because it is typed, not shot.
- You want inspiration from competitor ads that use conversation as a hook.
Text Message ad best practices
Write it the way people text
Use short lines, casual words and the odd typo-free abbreviation. A polished, brand-voice message breaks the illusion in the first bubble.
Open with a hook in the first bubble
The top message is what the viewer reads first. Start with a question, a surprise or a strong claim so they want to see the reply.
Keep the thread short
Three to six bubbles is enough for the idea to land on a phone. Cut small talk and keep every line moving toward the product or the offer.
Match the real interface
Use believable names, timestamps and the right bubble colours for the platform you are imitating. A thread that looks off is read as a fake, and the trust is lost.
End on the action
The last bubble or the headline beneath it should carry the offer or the next step. A conversation that trails off wastes the attention it earned.
Brands running Text Message ads
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Text Message ads: frequently asked questions
What is a text message ad?
A text message ad is a creative styled as a chat or a notification stack on a phone. The messages carry the pitch, so the ad reads like a conversation instead of an announcement.
Why do text message ads feel believable?
People read texts from friends and family every day, so the layout is instantly familiar. It also lets the ad show a real-sounding question and answer, which is how many buyers raise doubts.
Should I use a real messaging app's look?
A close imitation of the generic chat look is common, but copying a specific app's logo or branding can cause policy or legal trouble. Check the platform's current ad rules and keep the style generic.
Can a text message ad be a video?
Yes. The bubbles can appear one at a time with a typing indicator, which holds attention while the viewer waits for the reply. A static version shows the whole thread at once.
Where do I find text message ad examples?
The gallery above lists text message ads from real brands. Sign in for free to open the first 100 ads of every list, or ask your AI agent to pull them and compare how the first bubble is written.